Yasso is partnering with Emmy Award-winning producer and TV host, Ross Mathews, to launch the "I Scream for Yasso" campaign. Together, they're hoping to help people release their frustrations in a joyful way by screaming their "yassos off" for a delicious snack, both online and in person.

"I am all in on this campaign and Yasso! Who doesn't want to feel ridiculously better, am I right?" said Mathews. "We all know that when chip happens, sometimes you just have to scream about it. And why not scream in exchange for a delicious snack? Sounds like a win-win to me."

From now to July 4, screamers can visit the "I Scream for Yasso" booth in key markets or upload videos of themselves letting it alllll out with #IScreamForYasso #Sweepstakes @Yasso for a chance to win a year's supply of Yasso and $2,000. Ross kicked off the campaign activation in NYC's Columbus Circle yesterday, May 21, encouraging passersby to scream for Yasso and rewarding them with a sweet snack.

"We're thrilled to team up with Ross and take our 'I Scream for Yasso' booth to key cities to help people release a little frustration and let in a little more joy," said Kelsey Gill, director of marketing for Yasso. "Yasso exists to deliver joy to consumers, and this activation is the perfect way to bring that to life while rewarding participants with a sweet Yasso snack."

Yasso's frozen snacks are available at select retailers nationwide. Yasso currently offers 13 flavors of novelty stick Bars, six flavors of Chocolate Crunch Bars, three frozen Greek yogurt sandwiches and three flavors of bite-size Yasso Poppables.