Danone brands team with Olympic athletes for new campaign
Oikos, Too Good & Co., and Activia are helping consumers focus on nutrition with drinkable yogurts and dairy drink options that they can enjoy anytime, anywhere. In partnership with female athletes including track and field phenom Sha'Carri Richardson, nationally recognized gymnast Jordan Chiles, and soccer star Kristie Mewis, these three brands are showcasing that no matter your schedule, their snack lineup offers options that can provide high protein (Oikos), support gut health (Activia), or lower sugar (Too Good & Co.) that can Nourish Your Hustle wherever you go.
"For those who are constantly on the go, there is a clear need for convenient and delicious snack options that you can feel good about, whether it be high protein, lower sugar, or getting in some probiotics" said Victoria Badiola, Vice President of Greek & Functional Nutrition at Danone North America, which owns the Oikos, Too Good & Co., and Activia brands. "Everyone has their daily routines, unique in their own right, so that's why we're thrilled to work with Sha'Carri, Jordan and Kristie to showcase how they snack when on the go. These dynamic female athletes are constantly bringing their best, both on and off the field, and it's vital they have access to convenient snacks when performing at the highest of levels."
Oikos Pro Shots and Pro drinks offer protein, flavor, essential amino acids, and vitamins, with 0g of added sugar, the company says.
- Oikos Pro Shots (per 3.1 fl oz) offer a quick hit of protein any time throughout your day. Flavors include Strawberry, Mixed Berry, and Mango, all packed with complete protein (10g), 0g added sugar, 9 Essential Amino Acids, and an excellent source of Vitamins B2, B6, and B12
- Oikos Pro Drinks (per 7 fl oz bottle) are great for when you need an on-the-go boost of protein following a workout. Flavors include Strawberry Banana, Peach, and Mango Pineapple, all packed with complete protein (23g), 0g added sugar, 9 Essential Amino Acids, and an excellent source of Vitamins B2, B6, and B12.
"Training season is a grind and I need to keep my body feeling strong, but it can be hard to get in all the protein and nutrients I need throughout the day, so I am always looking for snacks that can help me along the way" said world champion sprinter Sha'Carri Richardson. "The new Oikos Pro Shots have a boost of protein so I can easily get in a snack I feel good about ahead of practice, while Pro Drinks have 23g of protein to help support my muscle recovery once I hit the finish line."
Too Good & Co. Smoothies are lower in sugar and big on flavor, with 80% less sugar than average cultured dairy drinks, the company adds.
"Training, meetings, and training again – it's a jampacked schedule for me as I prepare for this summer," said internationally decorated gymnast Jordan Chiles. "Turning to a Too Good & Co. Smoothie in the morning or even between events is a great snack option for me, as it tastes great, is lower on sugar5, and is super convenient to throw in my bag – it's my favorite sidekick to help me stick the landing!"
Activia Dailies low-fat yogurt drinks are a quick, easy and tasty way to enjoy your daily probiotics. Packed with billions of live and active probiotics, it's great for supporting gut health7 on the go. Starting in early May, you can also enjoy our new Activia Zero 0g Added Sugar8 variety, available in Strawberry Banana, Mixed Berry, Strawberry, and Peach flavors.
"By traveling across the country and playing through a rigorous soccer season, I'm constantly looking for something I can take with me and enjoy on the road," said professional soccer midfielder Kristie Mewis. "With Activia Probiotic Dailies, I'm able to easily incorporate a delicious snack into my everyday hustle on the pitch while also supporting my gut health9."
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