TCCA is encouraging viewers of football's biggest gamer to turn up their snack games with Tillamook's bold cheddar slices, shreds, and blocks, all while munching along to "Block Jams," a compilation of cheddar tracks that will literally get eaters everywhere singing a cheesy new tune.

According to an estimate from the U.S. Census Bureau, the U.S. population is now more than 332 million.