Inspired by Supergirl's powers, the campaign brings dairy milk's real-world nutrition benefits for strength, recovery and focus to life for fans through national retail, co-branded packaging, creator content, sweepstakes and fan experiences.
Milk’s Got Game, launched in 2024, showcases the benefits of milk and encourages individuals to choose it as their go-to for sports hydration and recovery. The campaign began by spotlighting collegiate athletes in football, basketball, and other disciplines. Now, it shifts gears to highlight non-traditional sports.
Blending technology with indulgence, the Silent (à la) Mode Spoon is a typical food-safe spoon that doubles as a tool that silences your phone and delivers the perfect bite-sized scoop for enjoying Halo Top ice cream, uninterrupted. The enhanced utensil features a discreet NFC (Near Field Communication) chip that simply and safely connects to your device. The chip is compatible with most smartphones, including iPhone and Android devices.
n addition to the ICEE frozen beverages, fans can also find ICEE frozen novelties, including freeze tubes and ice pops, at retailers across the country.
Tate is joining forces with SNICKERS Ice Cream to release a limited batch of special edition "Chill" ice cream bars, including the new Crunchy Peanut Butter flavor.
Timed to WrestleMania42 on Saturday, April 18 and Sunday, April 19 at Allegiant Stadium in Las Vegas, the Drumstick campaign comes to life through a high-energy, integrated program spanning a national TV commercial, social content featuring WWE superstar Cody Rhodes.
Alongside a fresh packaging redesign, the campaign highlights its indulgent dairy creamer flavors crafted with just 4 ingredients, including the new Chocolate Caramel Truffle, Chai Vanilla Latte and fan-favorite Vanilla, that deliver an experience so delicious, it's almost impossible to describe, stated the company.
Developed by Dairy Management Inc. (DMI), the initiative brings to life the Undeniably Dairy brand in a contemporary way and reflects a long-term strategy to strengthen dairy’s role in modern lifestyles.
