Unilever will acquire Yasso Holdings Inc., a frozen Greek yogurt brand in the United States.

Founded in Boston in 2009 by childhood best friends Amanda Klane and Drew Harrington, Yasso offers a high-quality range of low-calorie yet indulgent products.

The acquisition is aligned to the premiumization strategy of Unilever’s Ice Cream Business Group. Yasso joins other premium brands in the portfolio including Ben & Jerry’s, Magnum and Talenti, stated Unilever.

“I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment. This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights," said Matt Close, president ice cream Unilever.

The transaction is expected to close in the third quarter of 2023, subject to regulatory approvals and closing conditions.

"We are forever grateful for the team members, consumers, and business partners who supported us along this entrepreneurial journey. With Unilever, we have selected the best partner in the world, who believes in Yasso's vision and purpose of spreading joy to consumers everywhere,” added Klane and Harrington.

Craig Shiesley, CEO of Yasso noted: “We are excited to join Unilever and become part of the world renowned family of Ice Cream and Novelties brands. I’m proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand.”