The COVID-19 pandemic increased consumer interest in immune health and sales of probiotic foods and beverages. Circana (previously IRI and NPD) reports that probiotic beverages have increased both dollar and unit sales for the past three years, and probiotics were found in over 30 beverage subcategories.

Prebiotics work as a fertilizer to boost growth of “good” bacteria, probiotics. Choosing the right pre-, pro- or postbiotic strains can help with unintentional weight gain, fatigue, sickness, and digestive health, experts note.
 

Probiotics are friendly microbes that safely enhance nutritional value in dairy products.

Consumers continue to seek functional products, while the ‘jury is out’ on hybrid products

Consumer interest in the healthfulness of the foods they eat has been growing for some time. Moreover, there is evidence that the COVID-19 pandemic has only ramped up consumer interest in foods that deliver health benefits.

Protein plus added ingredients for mobility, blood-glucose control, and immune support help seniors navigate the challenges of aging.

Higher diversity is the hallmark of a healthy gut microbiome. 

When it comes to probiotics and prebiotics, you could say today’s consumers are very pro. In fact, according to a 2020 report from Hyderabad, India-based Mordor Intelligence titled “Probiotics Market — Growth, Trends, COVID-19 Impact and Forecasts (2021-2026),” the global probiotic market is expected to have a compound annual growth rate (CAGR) of 8.08% during the forecast period of 2020-2025.