f'real debuts Mystery Flavor
f'real, the brand known for its blend-it-yourself shakes and smoothies, launched a Mystery Flavor Milkshake available June 10 at retail locations nationwide.
“f’real’s commitment to innovation is deeply rooted in our understanding of consumer trends and preferences. Our new Mystery Flavor caters to our customers' changing tastes and provides a fun and engaging experience that will drive excitement,” said Elizabeth Collins, Rich Products Corp. Director of Customer Marketing. “This milkshake is not just a treat; it’s a trip down memory lane. We’ve crafted a flavor that pays homage to a beloved favorite, creating a wave of nostalgia with every sip. We’re confident that the element of surprise will make this flavor a huge hit this summer.”
The Mystery Flavor launch is an extension of f’real’s "Discover Your f’real" global campaign, which embraces Gen Z’s curiosity for new experiences and encourages consumers to take the leap and discover a nearby f’real location, further enhancing their connection with the brand. By offering customizable twists on traditional items and nostalgic flavors, f’real integrates social experiences into dining habits.
f'real’s Mystery Flavor is available nationwide at select retailers including Sheetz, Kwik Trip, Royal Farms, Quickchek, and more. The suggested retail price for each 12-ounce f’real is $3.99.
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