The cultured dairy segment is seeing its ups and downs. Yogurt, once the driving force, has seen sales struggle of late. Concurrently, other cultured categories such as cream cheese and sour cream are holding their ground or trying to push ahead.
A new report by New York-based Nielsen shows that store brand sales jumped by nearly 10% in 2017 in mass merchandisers, club stores and dollar stores, while the mass channel came closer than ever before to overtaking traditional supermarkets as the place where consumers buy their groceries.
While processed cheese struggled, dollar and unit sales for cubed, shredded and refrigerated grated natural cheeses rose
April 3, 2018
Natural cheese continues to dominate in the cheese category. The natural cheese category showed dollar sales up 0.3% to $12.9 billion, while unit sales stayed at $3.9 billion, according to data from Chicago-based market research firm IRI for the 52 weeks ending Dec. 31, 2017.
Ice cream sales have been ticking up, showing some promise in the ever-competitive category. Sales of frozen novelties, meanwhile, have not been faring as well. Unit sales have been falling, and dollar sales have been nearly frozen.
Natural cheese sales have been steady for subcategories such as slices and shreds, but others (crumbles, chunks) are struggling. Meanwhile, cheese spreads/balls saw a sales boost in the processed cheese category.
Don't get distracted by the headlines in 2018. The renegotiations of the North American Free Trade Agreement and the U.S.-Korea free trade agreement will demand a lot of attention, but assuming neither of them is wiped off the board completely, growing milk supplies in the other major exporting countries will create the headwind for U.S. exports.
You’ll find no signs of a cool-down for the red-hot refrigerated coffee and tea segment. Refrigerated ready-to-drink (RTD) coffee and refrigerated tea both saw significant dollar and unit sales gains during the 52 weeks ending July 9, 2017, according to data from Chicago-based market research firm Information Resources Inc. (IRI).
Competing in the frozen dessert market can be tough, even more so during a time when so many consumers are paying close attention to labels and their food choices. Consumers are cutting back on desserts, choosing healthier options or reaching for ice cream when they want to indulge.
Dollar and unit sales for the ice cream category were looking good as numbers ticked up. Some frozen novelties also enjoyed a sales boost, but many struggled. Meanwhile, sales dropped for sherbet, sorbet and frozen dairy desserts.
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