Ben & Jerry’s, Burlington, Vt., introduced a line of reduced-calorie, reduced-sugar pints that gives its customers a “less guilt” option, the company said. Called Moo-phoria, the ice cream contains 60-70% less fat and at least 35% fewer calories than traditional ice cream, according to the company. The light ice cream is available in three flavors, featuring the company’s signature chunks and swirls:

  • Chocolate Milk & Cookies — features chocolate and vanilla light ice cream swirled with chocolate chip cookies. A ½-cup serving contains 140 calories, 4.5 grams of fat, 15 grams of sugar and 3 grams of protein.
  • Caramel Cookie Fix — features vanilla light ice cream with shortbread cookies and salted caramel swirl. A ½-cup serving contains 150 calories, 4.5 grams of fat, 15 grams of sugar and 3 grams of protein.
  • PB Dough — features chocolate light ice cream with gobs of chocolate chip peanut butter cookie dough. A ½-cup serving contains 160 calories, 5 grams of fat, 16 grams of sugar and 4 grams of protein.

“Ben & Jerry’s tries to offer a little bit of something for everyone,” said Dena Wimette, senior innovation manager. “We’re excited to have an incredible new option for our fans who say they can’t be trusted with a pint of Ben & Jerry’s in their freezers.”

Moo-phoria will be available in grocery stores nationwide for a suggested retail price of $4.89 per pint. The ice cream will also be available at Ben & Jerry’s online store at