Phoenix-based Shamrock Farms launched Shamrock Farms Rockin' Protein Plus, a ready-to-drink beverage that combines the functional benefits of protein and superfruits.

Organic Valley, La Farge, Wis., introduced the first organic thick-cut off-the-block shredded cheeses to the marketplace.

While the retail ice cream category has seen sales flatten and even tumble slightly in recent years, its novelties cousin has fared much better.

Anutra Super Grain LLC., Lakeland, Fla., unveiled Mighty Milk, a fluid milk beverage with added Anutra whole-grain alpha-linolenic acid (ALA) omega-3s.

Borden Cheese, a licensed brand of Dairy Farmers of America (DFA), Kansas City, Kan., added Borden Cheese Crisps 'n Cubes. The offerings feature a duo of crunchy 100% oven-baked cheese (crisps) and 100% real cheese (cubes).

Danone North America, headquartered in White Plains, N.Y., and Broomfield, Colo., added two flavors to its Two Good Greek lowfat yogurt line: Raspberry and Mango Hibiscus.

STōK, a brand of Danone North America, headquartered in White Plains, N.Y., and Broomfield, Colo. introduced Fueled creamers.

Tillamook County Creamery Association, Tillamook, Ore., introduced Tillamook Farmstyle cream cheese spread in 7-ounce tubs.

Fairfield, N.J.-based Schuman Cheese said it launched seven varieties of 5-ounce hand-rubbed Cello Fontinas.

Amersfoort, Netherlands-based FrieslandCampina added Frico Grab & Go Snacks under its Frico Gouda cheese brand. The company said the cheese snacks meet growing consumer demand for better-for-you on-the-go products for lunch, snacking and convenience.