Minneapolis-based General Mills has a new yogurt line — YQ by Yoplait is a new yogurt made with ultra-filtered milk that offers high protein with a less sweet taste.
The yogurts are available in plain, vanilla, strawberry, blueberry, mango, lime, coconut and peach varieties. The plain variety contains only 1 gram of sugar and 17 grams of protein per 5.3-ounce serving. The flavored varieties contain 9 grams of sugar and 15 grams of protein per 5.3-ounce serving. The yogurts are lightly sweetened with cane sugar, real fruit and natural flavors.
All flavors are sold in 5.3-ounce containers for a suggested retail price of $1.49. The vanilla and plain are also sold in 26-ounce tubs for $4.99. The yogurts are available nationwide in grocery stores.
YQ by Yoplait is made with ultra-filtered milk, which is milk that has been filtered to concentrate the amount of protein while removing much of the milk’s sugar, or lactose, the company said. Lactose is a naturally occurring sugar that adds virtually no sweetness. The ultra-filtered milk is then combined with active cultures and goes through a special churning technique, perfected by Yoplait in France, the company said. The result is said to have a differential nutritional profile without the tart tang or chalky aftertaste of Greek-style yogurts.