In recent times, the advent of ChatGPT has sparked a surge in public fascination with Generative AI. This session aims to delve into the concept of Generative AI, exploring its diverse applications within the industrial landscape and across departments. The primary focus lies on harnessing Generative AI to optimize production processes. Through a case study on membrane filtration equipment, we explore how Generative AI can revolutionize performance and efficiency. Additionally, we discuss the considerations of integrating Generative AI into our business operations and provide insights into the future outlook of this technology. Join this session to uncover the transformative power of Generative AI in industrial settings.