The dairy industry must take a close look at the consumption habits and behaviors of millennials. Then, it must develop dairy products that keep the industry and its products relevant.

Family-owned Velvet Ice Cream and franchised Carvel Ice Cream Shoppes are giving away ice cream this month.

Dairy brands and associations are taking to the web and using social media to promote grilled cheese sandwiches in April, known as National Grilled Cheese Month.

After a nationwide vote, a new cartoon character helping to build awareness of the advantages of real dairy foods has a name: DairyUS.

The National Milk Producers Federation, Arlington, Va., has turned to social media to revitalize the Real Seal, which identifies foods made with milk from U.S. dairy farms. It is pushing back against foods made from grains, vegetables, plants and nuts and have usurped dairy designations like milk, cheese, yogurt, ice cream.

Saputo's Frigo CheeseHeads string cheese brand builds a promotion around the election season. Other dairy marketers offer their foods as recipe ingredients.

Kraft takes two free-standing inserts (for Jell-O pudding and FreshTake cheese-breadcrumbs-spices kits), while Dannon promotes a new Activia yogurt and Land O Lakes introduces a four-cheese Italian blend.

Dairy food and beverage marketers promote cultured dairy products and cheese products in this week's free-standing inserts. They tout the protein, calcium and vitamin content of their foods. Featured are Gehl Foods, Saputo, Daisy, Dannon and more.

Dairy-related free-standing insert activity was light this week. Dairy processor Saputo offers a trial membership at Curves, while General Mills promotes its Yoplait yogurt brand.