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Free-standing inserts

Kraft gets krazy with silly spellingz in its FSI for Jell-O puddings

Pudding made with milk, flavored cheese and protein-enriched yogurt star in the free-standing inserts this week.

September 18, 2012

Kraft takes two free-standing inserts (for Jell-O pudding and FreshTake cheese-breadcrumbs-spices kits), while Dannon promotes a new Activia yogurt and Land O Lakes introduces a four-cheese Italian blend.

Free-standing inserts

Main St. Cafe touts a 'new smooth' and Frigo has a new look in this week's free-standing inserts

Featured are Gehl Foods, Saputo, Daisy, Dannon and Ken's Foods.

James Carper

August 13, 2012

Dairy food and beverage marketers promote cultured dairy products and cheese products in this week's free-standing inserts. They tout the protein, calcium and vitamin content of their foods. Featured are Gehl Foods, Saputo, Daisy, Dannon and more.

Dairy marketing

Dairy processor Saputo gives its Frigo Cheeseheads brand a workout

James Carper

July 13, 2012

Dairy-related free-standing insert activity was light this week. Dairy processor Saputo offers a trial membership at Curves, while General Mills promotes its Yoplait yogurt brand.

Advertising/marketing

Dairy brands suggest the gift of ice cream, not a neck tie, for Father's Day

June 12, 2012

Forget neck ties, golf shirts and power tools as Father's Day gifts. What Dad really needs is ice cream. That was the theme of dairy-related free-standing inserts for the week beginning June 10.