DairyUS is the new face of dairy industry's Real Seal campaign
After a nationwide vote, a new cartoon character helping to build awareness of the advantages of real dairy foods has a name: DairyUS.
The National Milk Producers Federation, Arlington, Va., said the animated character, modeled after the iconic Real Seal logo, will help a new generation of consumers distinguish between genuine U.S. dairy products and a growing list of imitations. NMPF represents cooperatives that produce the majority of the U.S. milk supply.
Last summer, NMPF asked the public to suggest names for the character. Three finalists were selected from among more than 100 names submitted. An online vote was held from mid-September through Election Day, Nov. 5. In all, nearly 800 votes were cast.
DairyUS, suggested by Kathryn in Clermont, Iowa, received 379 votes. The runner-up, Milkdrop, received 343 votes, while the third finalist, Roscow, received 74 votes.