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it seemed like any other day in the school cafeteria – except for one small change. Instead of the usual gable-top milk packages, students at 18 Colorado elementary and middle schools were offered white and chocolate milk in aseptic packaging during the 2015-2016 school year. The response from students was enthusiastic.
As millennials reach for healthier on-the-go options to accommodate their busy lifestyles, they’re seeking substitutions to traditional dietary staples – particularly milk.
The dairy industry must take a close look at the consumption habits and behaviors of millennials. Then, it must develop dairy products that keep the industry and its products relevant.