Chris Gretchko

Organic Valley milk cartons show dairy farmers

Package design

How great package design helps milk get noticed

Milk cartons by Organic Valley, Arla and Bifrutas offer some guidance.

March 1, 2017

With so many choices of milk, how do dairy brands get noticed and into consumers’ shopping carts? Packaging executive Chris Gretchko explains.

To grow the shelf-stable milk market dairy processors need to educate consumers

To grow the market for aseptically processed milk, dairy processors need to educate consumers about its taste and sustainability.

Chris Gretchko

February 8, 2017

it seemed like any other day in the school cafeteria – except for one small change. Instead of the usual gable-top milk packages, students at 18 Colorado elementary and middle schools were offered white and chocolate milk in aseptic packaging during the 2015-2016 school year. The response from students was enthusiastic.

Dairy brands must develop foods, beverages for health-conscious millennials

As millennials reach for healthier on-the-go options to accommodate their busy lifestyles, they’re seeking substitutions to traditional dietary staples – particularly milk.

Chris Gretchko

June 15, 2016

The dairy industry must take a close look at the consumption habits and behaviors of millennials. Then, it must develop dairy products that keep the industry and its products relevant.

Chris Gretchko

ARTICLES

How great package design helps milk get noticed

To grow the shelf-stable milk market dairy processors need to educate consumers

Dairy brands must develop foods, beverages for health-conscious millennials

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