Each Protein Pop delivers 10 grams of complete protein, 180-190 calories and at least 75% less sugar than traditional ice cream with no artificial sweeteners. The bars are made with natural ingredients, are gluten-free and contain all nine essential amino acids.

"Summer is prime ice cream season and the perfect moment to introduce Protein Pops," said Paul Reiss, co-founder and CEO of Protein Pints. "With Protein Pops, we wanted to create something people genuinely crave in a format that complements their busy lives, while still delivering the protein and ingredients our customers expect. Pops offer everything people love about our pints, now in a convenient grab-and-go format."

The launch comes as the frozen novelty category continues to outpace the broader frozen dessert market, with growth projected at nearly 9% CAGR through 2035 as more consumers reach for individually portioned, on-the-go treats. Protein Pops will position the Protein Pints brand to compete in one of the fastest-growing corners of the frozen aisle, while staying true to the protein-packed, ingredient-conscious standard that built the brand's loyal following with its pints.

As consumer demand grows for foods that deliver both indulgence and nutritional value, Protein Pops offer a delicious new way to enjoy protein. Whether cooling off after a workout, heading to the beach, or reaching for an afternoon snack, Protein Pops prove that flavor and function were never meant to be a choice.