With a 15% market share, Nestlé comprises a large swath of the total $7-plus billion frozen novelty market, which generated an 11% overall increase.
 Other brands also saw strong sales within frozen novelties. For example, Yasso had the greatest percentage growth of both dollar sales and unit sales. The Boulder, Colo.-based company saw dollar sales increase 32% YoY to $240 million, while unit sales, at 23%, rocketed higher to 45 million, IRI data reveals. 

Also experiencing both dollar sales and unit sales growth for the 52 weeks ending Jan. 1 were Outshine, a brand of Nestlé, whose sales increased by 17% to $550 million and unit sales by 3% to nearly 107 million. Klondike, a brand of Good Humors-Breyers, saw YoY sales rise 15% to $414 million and unit sales lifted by 6% to almost 100 million.

Under frozen novelty subcategories, the $341 million frozen ice cream/ice milk desserts segment was led by Atlanta-based Carvel, whose dollar sales rose 4% YoY to $228 million. However, its unit sales took a slight 4% dip to 11 million. Among the top 10 frozen ice cream/ice milk desserts processors, Wilmington, Mass.-based Abilyn’s Frozen Bakery experienced a double-digit dollar sales gain of 72% to $574,115, and a unit sales increase of a similarly robust 65% to nearly 38,000, IRI data reports.

Virginia Beach, Va.-based Uncle Harry’s Moline, Ill.-based Whitey’s also had solid years in frozen ice cream/ice milk desserts sales. Uncle Harry’s sales rocketed higher by 28% YoY to nearly $9 million, as well as a 27% unit sales gain to 446,000. Whitey’s sales increased by 15% YoY to $88,000, while unit sales rose 8% to nearly 6,000.

In the $202 million ice pops subcategory, Fun Pops led the way for the 52 weeks ending Jan. 1. Its sales rose by 6% YoY to $75 million. However, its unit sales dipped by 3% to 27 million, IRI data states. Among the top 10 processors of ice pops, enjoying both dollar sales gains and unit sales gains during 2022, were Pop Ice, whose dollar sales improved by 16% YoY to $18 million, while unit sales eked out a gain of less than 1% YoY to almost 3.6 million. Otter Pops saw sales rise 16% YoY to nearly $15 million, with unit sales of less than 1% to 2.57 million, according to the market research firm.

Yet, the biggest winner on the ice pop subcategory list, in terms of YoY percentage gains, was British Columbia, Canada-based DeBee’s Organics, whose products flew off the shelves compared to the prior year. Its sales totaled $8.5 million for the period ending Jan. 1, a 91% YoY gain, while unit sales grew 31% YoY to 1.63 million, per IRI data.