"Nostalgic flavors are always on trend with consumers, and the idea for Small Batch Mini Ice Cream Bars came from the popularity of our Small Batch Ice Cream. Just like our ice cream, each bar starts with the basics, milk and cream from our family-owned dairy farms," said Prairie Farms' CEO/Executive Vice President Matt McClelland. "Our dairy farmers' commitment to providing high-quality milk has kept our brand strong since 1938. Because we're celebrating our 85th anniversary, the timing could not be better to introduce our first-ever Prairie Farms' Small Batch novelty on their behalf."

Ice cream for the new bars is blended in small batches with the finest ingredients for a rich and creamy taste that only real ice cream can deliver, the company said. With this being the company's inaugural entry into the novelty category, it enlisted Taylor Red, a country music band of identical triplet sisters, to introduce the trio of nostalgic ice cream bar flavors seemed fitting. The singer-songwriter triplets rose to fame on the popular social video platforms TikTok, Instagram, and YouTube where they entertain millions of followers who tune in to see their witty, comical videos.

In addition to the Instagram Reels kickoff featuring Taylor Red, the launch will be supported by a multifaceted campaign including social media, digital ads, out-of-home, in-store POS, sampling and weekly giveaways.