"Supergirl's strength, resilience, and focus are the perfect match for the real, science-backed benefits of dairy milk," said Yin Woon Rani, CEO of MilkPEP. "While Supergirl's powers may come from the yellow sun, milk's benefits come from real nutrition including high-quality protein to help build and repair muscle, nutrients that support focus, and a unique combination of protein, carbohydrates and electrolytes that can support post-activity recovery."

Marking the beginning of a significant entertainment partnership activated across the dairy aisle, Supergirl-themed signage landed in more than 2,600 dairy aisles nationwide, including at Albertsons, Walmart and Kroger, in May. Five regional dairy brands — Crystal Creamery, Sarah Fresh, Lucerne, Hollandia and Maola— also debuted co-branded Supergirl labels across approximately 17 million milk units, each featuring a custom QR code directing consumers to the Gonna Need Milk Supergirl Sweepstakes. Prizes include a private hometown screening of Supergirl for 40 people, Fandango movie codes and Supergirl merchandise packages.

Amplifying the campaign regionally, dairy organizations including Arizona Milk, The Dairy Alliance, American Dairy Association Northeast and DairyMAX are driving localized excitement through eCommerce, shopper marketing, high-impact out-of-home advertising, experiential activations and additional in-store support.

To bring the campaign to Supergirl fans online, music icon, dad, former space trainee and certified space enthusiast Lance Bass stars in a social-first video introducing fans to 'Intergalactic Milk', a Supergirl-inspired beverage made with real dairy milk. Following Bass' debut, a wave of culinary, science, film, and lifestyle creators are sharing their own takes on Intergalactic Milk including Christina Tosi, award-winning chef and founder of Milk Bar; Maddi Lou, a movie and lifestyle creator known for tapping into buzzy film moments; and Emily Calandrelli, MIT engineer, science communicator and the 100th woman in space.

Fans in Los Angeles can experience the campaign in person at the Supergirl Airstream rest-stop during the Santa Monica Summer Solstice on June 20, where attendees can sample Intergalactic Milk and take part in additional on-the-ground experiences celebrating the upcoming film.

"We are thrilled to team up with Gonna Need Milk to inspire fans to find their own strength and resilience, connecting Supergirl's extraordinary powers to dairy milk's nutritional benefits" said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. "From 'Intergalactic Milk' recipes to co-branded packaging, Gonna Need Milk is creating a dynamic way for families to celebrate the film this summer."

Dairy milk's nutrients provide 'hero fuel' that support strength, recovery and focus in every glass. Milk's high-quality, complete protein helps build, repair and maintain muscle; its natural mix of protein, carbohydrates and electrolytes can help support post-activity recovery and hydration; and nutrients including vitamin B12, zinc, iodine and complete protein help support brain health, sustained energy and focus.

"Dairy milk is one of the most nutrient-dense, cost-effective and accessible ways to get a powerful combination of high-quality protein, carbohydrates, electrolytes and essential nutrients in a single glass," said Lauren Manaker, MS, RDN, LD. "Together, these nutrients help fuel strength, recovery and focus throughout the day whether you're heading to the gym, the movies, summer activities or whatever mission comes next."