Drumstick teams with WWE Superstar Cody Rhodes for new creative platform
Drumstick is teaming with WWE and WWE Superstar Cody "The American Nightmare" Rhodes to debut its new creative platform: Lick it. Flip it. Drumstick it, celebrating the joy of eating a Drumstick your way, whether starting at the top or going straight for the chocolate nugget.
Timed to WrestleMania 42 on Saturday, April 18 and Sunday, April 19 at Allegiant Stadium in Las Vegas, the campaign comes to life through a high-energy, integrated program spanning a national TV commercial, social content featuring Rhodes, the return of the Summer Snackdown Sweepstakes, and the debut of a new sampling experience bringing innovative flavors to events across the country, via the DrumTruck.
To celebrate the partnership, Drumstick is also unveiling a cone as bold as its newest collaborator: Drumstick Red, White & Blueberry. This limited-edition flavor features strawberry frozen dessert swirled around a blueberry sauce core, topped with a white confectionary coating and crispy rice pieces. It also marks Drumstick's first-ever twist on its signature chocolate coating. The four-count box will be available exclusively at Walmart beginning this week for a limited time.
"I'm proud to partner with Drumstick ahead of WWE's biggest event of the year, WrestleMania 42," said Rhodes. "The Red, White and Blueberry flavor is breaking new ground for Drumstick and I am excited to be a part of it."
Drumstick's presence at WrestleMania 42 will be amplified with the debut of the DrumTruck – a one-of-a-kind, fully branded vehicle that blends vintage ice cream truck nostalgia with Drumstick attitude. Designed to stop fans in their tracks with new Drumstick flavors, the DrumTruck will serve samples of Red, White & Blueberry to WrestleMania attendees as they leave the stadium, before hitting the road for stops nationwide throughout the summer and beyond.
"Drumstick brings excitement wherever it goes, and this year's partnership with WWE and Cody Rhodes takes that energy to a new level," said Meredith Exberger, Marketing Director at Dreyer's Grand Ice Cream. "From our new campaign to a limited-time flavor and the debut of the DrumTruck, we're giving fans more ways than ever to step into the Summer Snackdown."
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