ICEE kicks off Summer of Soccer
ICEE is kicking off Summer of Soccer with a nationwide program featuring collectible bottles and retail activations across ICEE beverages and frozen novelties. Beginning April 27, specially marked ICEE products unlock chances to win exclusive gear throughout the summer.
With soccer capturing attention across the U.S. and around the world, ICEE is tapping into the moment with a limited-time program available wherever fans enjoy ICEE — from convenience and retail locations to grocery stores nationwide. In addition to the ICEE frozen beverages, fans can also find ICEE frozen novelties, including freeze tubes and ice pops, at retailers across the country.
“We’re bringing the energy of the soccer stadium to fans everywhere this summer,” said Kimmra Hingher, vice president of marketing at The ICEE Co. “Whether you’re grabbing an ICEE in the stadiums, on the go, or enjoying it at home, our collectible bottles and monthly merch drops make it easy to get in the game. It’s as simple as sip, scan and score.”
Participants will have the chance to win custom ICEE gear, including soccer jerseys, cleats and limited-edition collectibles not available for purchase. New items will debut each month throughout the promotion, with chances to win running all summer and select retail elements continuing through Aug. 31.
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