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    Chobani to chronicle journeys of U.S. World Cup players

    Chobani to chronicle U.S. soccer players
    Courtesy of Chobani
    May 28, 2026

    Chobani invited three artists, working in different mediums, to chronicle the journeys of top U.S. Soccer players Weston McKennie, Christian Pulisic, and Antonee Robinson from childhood to competing at the highest level of the sport. This collection of biographical artwork celebrates all who have given their support to help make these players' dreams come true.

    Interwoven: bespoke shirts by acclaimed fashion designer Heron Preston

    A collection of three shirts, each a wearable portrait of a USMNT (U.S. Men's National Team) player, built from carefully selected fabrics that map a life. The materials are inspired by previous club jerseys, personal items, the colors of a flag, a childhood team, a nod to a family member. These living artifacts will be presented to the players to commemorate their selection to the team, honoring both their significant personal achievement and the remarkable journeys that brought them to this moment.

    "I've designed and upcycled shirts before, but I've never designed one that had to carry someone's life in it," said designer Heron Preston. "Every stitch, every fabric choice, every color has a reason that goes beyond aesthetics — it points to a place, a person, a moment that made this athlete who they are. They are like easter eggs waiting to be discovered by the player. People may not know what it means, but they will. That's how personal these are and that's what separates this project from anything I've done before. The meaning lives in the garment itself. My job was to make sure that story wasn't just told, but it was felt by the athlete."

    Fed by Many: collages by renown portraitist Michael Mapes

    Homages to the people and places that helped shape these players, the deconstructed portraits were created from "biographical DNA" – meaningful photographs, documents, and found objects that reflect the players' unique paths.

    "My work is rooted in concepts of DNA, building portraits from fragments that shape a person's life. I refer to it as 'biographical DNA', where I incorporate a wide range of personal content to form each collage," said artist Michael Mapes. "The stories of these athletes are told through the artwork using items, images and memories passed down by the people who supported each player from the beginning. As I curated and composed these moments, each element became part of a much larger story, toward an intimate understanding of the paths of Christian, Weston, and Antonee's dreams."

    The collages will be on display in Los Angles through June and reproduced for larger than life out-of-home displays in New York City and the hometowns of Weston McKennie in Little Elm, TX and Christian Pulisic in Hershey, PA.

    Behind the Dream: biographical content series by BAFTA nominated director Hector Dockrill

    From a youth soccer coach whose impact transcended far beyond the pitch, to a mother whose support knew no limits, to siblings whose pride and competitive nature run deep, the series examines the profound role unconditional support plays in shaping greatness.

    "Having played football my whole life, with a spell at the semiprofessional level, this was never going to be a staged campaign. I wanted the truth and reality of what families, coaches and friends sacrifice to get these players to the top of their game," said Hector Dockrill, Director. "This content series follows the story and human moments that make the sport what it is."

    KEYWORDS: Marketing marketing dairy products sports sports marketing sports marketing of dairy foods and beverages

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