The Dairy Alliance announced a new partnership with motorsports driver Mason Walters as part of its Milk’s Got Game campaign. The initiative features Walters as its first non-traditional sports athlete.  

Milk’s Got Game, launched in 2024, showcases the benefits of milk and encourages individuals to choose it as their go-to for sports hydration and recovery. The campaign began by spotlighting collegiate athletes in football, basketball, and other disciplines. Now, it shifts gears to highlight non-traditional sports.

"We are proud to announce our new partnership with Mason for our ongoing Milk’s Got Game campaign," said Farrah Newberry, CEO at The Dairy Alliance. “Our collaboration highlights the role of real dairy milk in fueling peak athletic performance in all sports, including motorsports.”  

This latest installment of Milk’s Got Game highlights real dairy milk as an essential part of Walters’s training, recovery, and performance routine. High-energy videos invite fans to experience his training regimen and recovery firsthand, showing how real dairy milk fuels his endurance, strength, and overall performance on and off the track.

Mason Walters currently competes in Pro Late Models across the South Atlantic Pro Series and CARS Racing Tour. With championship wins in go-karts and Legend Cars, Walters rapidly advances toward his goal of competing at NASCAR’s highest level. 

 he partnership between The Dairy Alliance and Mason Walters was made possible through North Carolina dairy farmer Aard Koopman, reinforcing the authentic connection between dairy producers and high-performing athletes.  

“Racing takes a lot more than what people see on the track — it’s about endurance, focus, and how you take care of your body off the track. Real dairy milk has become a key part of my routine to stay strong and recover faster, so I can perform at my best every time I get behind the wheel,” said Mason Walters.