SNICKERS teams with NFL draft prospect Carnell Tate
SNICKERS Ice Cream is teaming up with wide receiver prospect Carnell Tate to help die-hard fans and sports analysts alike keep it cool in more ways than one.
Tate is joining forces with SNICKERS Ice Cream to release a limited batch of special edition "Chill" ice cream bars, including the new Crunchy Peanut Butter flavor.
"The passion surrounding the NFL Draft is what makes it so exciting, but the non-stop speculation can turn up the heat quickly," said Chanel Gant, Mars Ice Cream Marketing Director. "We wanted to enhance the fan experience by giving them a fun and delicious way to chill the hot takes – so they can relax, cool down with a SNICKERS Ice Cream and enjoy the NFL Draft without getting caught up in the heat."
Beginning April 15 at 12:00 PM ET, fans can visit SNICKERS.com/Chill to claim a free SNICKERS Ice Cream x Carnell Tate Chill Bar 6-pack, while supplies last. Each pack is stacked with seriously satisfying flavors built to help fans keep their cool:
- SNICKERS Ice Cream Original: Featuring creamy peanut butter ice cream, smooth caramel and crunchy peanuts coated in a milk chocolate shell.
- NEW SNICKERS Ice Cream Crunchy Peanut Butter: Delivering everything fans know and love about SNICKERS Ice Cream, but with an explosion of peanuts both inside the ice cream and on top.
For fans who miss the first drop, additional batches will be available to claim online on April 20 and 24 at noon ET.
To take the chill even further, Carnell Tate will debut the custom-designed SNICKERS Ice Cream Chill Chain on the first night of the 2026 NFL Draft on April 23. Created in partnership with Verstolo Fine Jewelry, the custom pendant is crafted in solid gold and set with 285 lab-grown rubies, sapphires, and diamonds totaling approximately 9.50 carats, suspended from a gold-finished Cuban link chain in sterling silver.
Known for his confident, fashion-forward style, Carnell perfectly embodies the statement piece that's as cool and composed as his approach on and off the field.
"With all the mock drafts and round-the-clock commentary, the pressure is real, but you can't let the noise get to you," said Carnell Tate. "I'm focused on staying cool and confident by partnering with SNICKERS Ice Cream. Together, we're helping everyone keep their chill and take a break from the hot takes – this Chill Chain is an especially cool reminder to keep your composure when things get heated."
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