Items Tagged with 'advertising and marketing of dairy foods'

ARTICLES

Arla Foods aims for the cheese aisle
Strategies

Arla pumps up its sales team to grow the business

Arla has placement in more than 6,000 stores, including Sam’s Club, Costco, Kroger, Publix and a ‘who’s who’ of regionals banners.
Carper200
James Carper
August 23, 2017
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The U.S. arm of Arla, the Denmark-based dairy cooperative, is growing fast. The company has placement of its natural cheeses and cream cheese in 6,000 stores in the United States.


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BelGioioso
The squeaky cheesemaker gets noticed

Wisconsin cheesemakers follow different paths to stand out in a crowded market

BelGioioso hones its marketing blend with a multichannel print, digital and television campaign. Crave Brothers gains public relations buzz with a TV feature and state fair honors.
Ed Finkel
July 12, 2017
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BelGioioso Cheese’s marketing campaign spanned magazine, television, and digital and social media advertising. Crave Brothers Farmstead Cheese was profiled on a popular TV show and won state fair honors.


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MilkPEP’s Milk It! campaign shakes up the norm
Kids at play

MilkPEP’s Milk It! campaign shakes up the norm

Milk has lost ground among children. More than 500 million gallons of milk were lost to declining consumption in the age group 2 to 17.
Miranda Abney
June 12, 2017
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MilkPEP’s new Milk It! Campaign meets children where they play (on YouTube, cable TV and at grassroots events) and to support them as they make daily decisions about what to drink. The goal: build lifelong milk drinkers.


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Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk
Slam dunk

NBA’s Klay Thompson is MilkPEP’s chocolate milk warrior

Thompson has an 'authentic' relationship with chocolate milk, having drunk it since childhood.
February 13, 2017
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Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk campaign by the Milk Processor Education Program, the checkoff program better known as MilkPEP.


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smith foods
Milk rings

Milk helps to fuel Team USA on the road to Rio de Janeiro

MilkPEP’s partnership with the United States Olympic Committee provides a national platform to build consumer relevance and trust in milk while supporting Team USA athletes.
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Julia Kadison
June 27, 2016
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Here’s why milk brands should use the Team USA logo on their packaging and marketing materials: it increase brand perception and engagement, writes MilkPEP CEO Julia Kadison.
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Into the drink

MilkPEP gets into the pool with 2 Olympic champions

Dairy processors Shamrock Farms and Nesquik support MilkPEP’s Built With Chocolate Milk campaign with new product packaging.
March 25, 2016
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MilkPEP debuts its new Built With Chocolate Milk campaign on Sunday. It features 2012 Summer Olympics Team USA swimmers Tyler Clary and Jessica Hardy.


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Milk and yogurt are two dairy foods to be eaten at breakfast
CEO viewpoint

Why I’m optimistic about milk’s prospects in 2016

Sales of flavored milk are growing, as are those of whole milk. Innovation is reinvigorating the category, and plant-based milk alternatives are facing scrutiny by the media and consumers.
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Gary Aggus
January 18, 2016
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Gary Aggus, the chairman of the board of MilkPEP lays out four important priorities for the fluid milk industry to address in 2016.

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