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Home » Keywords: » advertising and marketing of dairy foods
Items Tagged with 'advertising and marketing of dairy foods'
The U.S. arm of Arla, the Denmark-based dairy cooperative, is growing fast. The company has placement of its natural cheeses and cream cheese in 6,000 stores in the United States.
BelGioioso hones its marketing blend with a multichannel print, digital and television campaign. Crave Brothers gains public relations buzz with a TV feature and state fair honors.
BelGioioso Cheese’s marketing campaign spanned magazine, television, and digital and social media advertising. Crave Brothers Farmstead Cheese was profiled on a popular TV show and won state fair honors.
MilkPEP’s new Milk It! Campaign meets children where they play (on YouTube, cable TV and at grassroots events) and to support them as they make daily decisions about what to drink. The goal: build lifelong milk drinkers.
Thompson has an 'authentic' relationship with chocolate milk, having drunk it since childhood.
February 13, 2017
Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk campaign by the Milk Processor Education Program, the checkoff program better known as MilkPEP.
MilkPEP’s partnership with the United States Olympic Committee provides a national platform to build consumer relevance and trust in milk while supporting Team USA athletes.
Here’s why milk brands should use the Team USA logo on their packaging and marketing materials: it increase brand perception and engagement, writes MilkPEP CEO Julia Kadison.
Kadison said that she never expected that a sponsorship deal with the U.S. Olympic Committee would be a reality for MilkPEP or the milk industry.
February 2, 2016
MilkPEP announced that as an official sponsor, Milk Life will support the U.S. Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic and Paralympic Games. T
Sales of flavored milk are growing, as are those of whole milk. Innovation is reinvigorating the category, and plant-based milk alternatives are facing scrutiny by the media and consumers.