advertising and marketing of dairy foods

Strategies

Arla pumps up its sales team to grow the business

Arla has placement in more than 6,000 stores, including Sam’s Club, Costco, Kroger, Publix and a ‘who’s who’ of regionals banners.

James Carper

August 23, 2017

The U.S. arm of Arla, the Denmark-based dairy cooperative, is growing fast. The company has placement of its natural cheeses and cream cheese in 6,000 stores in the United States.

The squeaky cheesemaker gets noticed

Wisconsin cheesemakers follow different paths to stand out in a crowded market

BelGioioso hones its marketing blend with a multichannel print, digital and television campaign. Crave Brothers gains public relations buzz with a TV feature and state fair honors.

Ed Finkel

July 12, 2017

BelGioioso Cheese’s marketing campaign spanned magazine, television, and digital and social media advertising. Crave Brothers Farmstead Cheese was profiled on a popular TV show and won state fair honors.

Kids at play

MilkPEP’s Milk It! campaign shakes up the norm

Milk has lost ground among children. More than 500 million gallons of milk were lost to declining consumption in the age group 2 to 17.

Miranda Abney

June 12, 2017

MilkPEP’s new Milk It! Campaign meets children where they play (on YouTube, cable TV and at grassroots events) and to support them as they make daily decisions about what to drink. The goal: build lifelong milk drinkers.

Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk

Slam dunk

NBA’s Klay Thompson is MilkPEP’s chocolate milk warrior

Thompson has an 'authentic' relationship with chocolate milk, having drunk it since childhood.

February 13, 2017

Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk campaign by the Milk Processor Education Program, the checkoff program better known as MilkPEP.

Drinking games

U.S. dairy industry ties itself to the Summer Olympics in Rio

Milk processors (through Milk Life) and Greek yogurt maker Chobani are among the most prominent supporters.

August 4, 2016

The U.S. dairy industry is making the most of marketing and promotional opportunities surrounding the 2016 Summer Olympics Games.

Milk rings

Milk helps to fuel Team USA on the road to Rio de Janeiro

MilkPEP’s partnership with the United States Olympic Committee provides a national platform to build consumer relevance and trust in milk while supporting Team USA athletes.

Julia Kadison

June 27, 2016

Here’s why milk brands should use the Team USA logo on their packaging and marketing materials: it increase brand perception and engagement, writes MilkPEP CEO Julia Kadison.

Into the drink

MilkPEP gets into the pool with 2 Olympic champions

Dairy processors Shamrock Farms and Nesquik support MilkPEP’s Built With Chocolate Milk campaign with new product packaging.

March 25, 2016

MilkPEP debuts its new Built With Chocolate Milk campaign on Sunday. It features 2012 Summer Olympics Team USA swimmers Tyler Clary and Jessica Hardy.

Olympics Brigetta Barrett Jim Carper at MilkPEP presentation at 2016 Dairy Forum

Milk rings

MilkPEP CEO calls Olympics sponsorship a ‘big solution’ to a ‘big challenge’

Kadison said that she never expected that a sponsorship deal with the U.S. Olympic Committee would be a reality for MilkPEP or the milk industry.

February 2, 2016

MilkPEP announced that as an official sponsor, Milk Life will support the U.S. Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic and Paralympic Games. T

Not so fast

Court orders Chobani to stop making 'bad stuff' claims about certain ingredients used by Dannon, Yoplait

A federal judge issues a preliminary injunction against Chobani in its comparative ad campaign.

January 29, 2016

Dannon and Yoplait succeeded today in their efforts to stop rival Chobani from making certain claims about their respective products.

Milk and yogurt are two dairy foods to be eaten at breakfast

CEO viewpoint

Why I’m optimistic about milk’s prospects in 2016

Sales of flavored milk are growing, as are those of whole milk. Innovation is reinvigorating the category, and plant-based milk alternatives are facing scrutiny by the media and consumers.