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    Home » Keywords: » advertising and marketing of dairy foods

    Items Tagged with 'advertising and marketing of dairy foods'

    ARTICLES

    Arla Foods aims for the cheese aisle
    Strategies

    Arla pumps up its sales team to grow the business

    Arla has placement in more than 6,000 stores, including Sam’s Club, Costco, Kroger, Publix and a ‘who’s who’ of regionals banners.
    jim carper
    James Carper
    August 23, 2017

    The U.S. arm of Arla, the Denmark-based dairy cooperative, is growing fast. The company has placement of its natural cheeses and cream cheese in 6,000 stores in the United States.


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    BelGioioso
    The squeaky cheesemaker gets noticed

    Wisconsin cheesemakers follow different paths to stand out in a crowded market

    BelGioioso hones its marketing blend with a multichannel print, digital and television campaign. Crave Brothers gains public relations buzz with a TV feature and state fair honors.
    Ed Finkel
    July 12, 2017

    BelGioioso Cheese’s marketing campaign spanned magazine, television, and digital and social media advertising. Crave Brothers Farmstead Cheese was profiled on a popular TV show and won state fair honors.


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    MilkPEP’s Milk It! campaign shakes up the norm
    Kids at play

    MilkPEP’s Milk It! campaign shakes up the norm

    Milk has lost ground among children. More than 500 million gallons of milk were lost to declining consumption in the age group 2 to 17.
    Miranda Abney
    June 12, 2017

    MilkPEP’s new Milk It! Campaign meets children where they play (on YouTube, cable TV and at grassroots events) and to support them as they make daily decisions about what to drink. The goal: build lifelong milk drinkers.


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    Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk
    Slam dunk

    NBA’s Klay Thompson is MilkPEP’s chocolate milk warrior

    Thompson has an 'authentic' relationship with chocolate milk, having drunk it since childhood.
    February 13, 2017

    Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk campaign by the Milk Processor Education Program, the checkoff program better known as MilkPEP.


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    Shamrock-Farms-Olympic-Rings-Dairy-Foods.png
    Drinking games

    U.S. dairy industry ties itself to the Summer Olympics in Rio

    Milk processors (through Milk Life) and Greek yogurt maker Chobani are among the most prominent supporters.
    August 4, 2016

    The U.S. dairy industry is making the most of marketing and promotional opportunities surrounding the 2016 Summer Olympics Games.


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    smith foods
    Milk rings

    Milk helps to fuel Team USA on the road to Rio de Janeiro

    MilkPEP’s partnership with the United States Olympic Committee provides a national platform to build consumer relevance and trust in milk while supporting Team USA athletes.
    Julia Kadison CEO MilkPEP
    Julia Kadison
    June 27, 2016
    Here’s why milk brands should use the Team USA logo on their packaging and marketing materials: it increase brand perception and engagement, writes MilkPEP CEO Julia Kadison.
    Read More
    2016-03-Dairy-Foods-MilkPEP-jessica-hardy.jpg
    Into the drink

    MilkPEP gets into the pool with 2 Olympic champions

    Dairy processors Shamrock Farms and Nesquik support MilkPEP’s Built With Chocolate Milk campaign with new product packaging.
    March 25, 2016

    MilkPEP debuts its new Built With Chocolate Milk campaign on Sunday. It features 2012 Summer Olympics Team USA swimmers Tyler Clary and Jessica Hardy.


    Read More
    Olympics Brigetta Barrett Jim Carper at MilkPEP presentation at 2016 Dairy Forum
    Milk rings

    MilkPEP CEO calls Olympics sponsorship a ‘big solution’ to a ‘big challenge’

    Kadison said that she never expected that a sponsorship deal with the U.S. Olympic Committee would be a reality for MilkPEP or the milk industry.
    February 2, 2016

    MilkPEP announced that as an official sponsor, Milk Life will support the U.S. Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic and Paralympic Games. T


    Read More
    yogurt1
    Not so fast

    Court orders Chobani to stop making 'bad stuff' claims about certain ingredients used by Dannon, Yoplait

    A federal judge issues a preliminary injunction against Chobani in its comparative ad campaign.
    January 29, 2016

    Dannon and Yoplait succeeded today in their efforts to stop rival Chobani from making certain claims about their respective products.


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    Milk and yogurt are two dairy foods to be eaten at breakfast
    CEO viewpoint

    Why I’m optimistic about milk’s prospects in 2016

    Sales of flavored milk are growing, as are those of whole milk. Innovation is reinvigorating the category, and plant-based milk alternatives are facing scrutiny by the media and consumers.
    Gary Aggus, president of Hiland Dairy, chairman MilkPEP
    Gary Aggus
    January 18, 2016
    Gary Aggus, the chairman of the board of MilkPEP lays out four important priorities for the fluid milk industry to address in 2016.

    Read More
    More Articles Tagged with 'advertising and marketing of dairy foods'
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    Chobani tops $100M in refrigerated oat milk sales


    Events

    June 14, 2023

    Studies on an Energy-saving Membrane Element: Optum RO

    Broadcasting live from Dairy Foods' Membrane Technology Forum: In this presentation, we will focus on several case studies that assess the amount of bypass flow and power consumption required for the Optum RO element compared to caged and other shelled elements when operated at similar pressure drops and recoveries.

    June 14, 2023

    Generative AI for Membrane Filtration Equipment and Beyond

    Broadcasting live from Dairy Foods' Membrane Technology Forum: This session aims to delve into the concept of Generative AI, exploring its diverse applications within the industrial landscape and across departments.

    View All Submit An Event

    Products

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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