“‘Our Roots Remain’ was created as a reminder of what still matters,” said James Ferranti, partner and chief marketing officer at QNY Creative. “As the world becomes faster, more digital and more automated, this campaign brings the focus back to real human connection. It is about family, community, hard work and the values that continue to define Texas. Oak Farms® has earned its place in those everyday moments, and this campaign honors that legacy while moving the brand forward.”

View the hero spot HERE.

At the center of the campaign is a simple but powerful idea: while life continues to change, trusted brands remain rooted in the communities they serve. The creative platform taps into emotional familiarity, local pride and the enduring connection between Oak Farms and Texas families.

The partnership launches with “Our Roots Remain,” a new integrated campaign rolling out across Texas. The Campaign tells the story of a multigenerational Texas family centered around an oak tree that remains a constant presence through everyday moments. Spanning decades of family life from morning routines and childhood memories to milestone celebrations and the next generation taking root beneath the same tree the campaign illustrates how Oak Farms has remained a familiar presence through life’s most meaningful moments. The oak tree serves as both a landmark and a metaphor, reflecting the enduring bonds between generations and the traditions passed down over time. Through warm, cinematic storytelling, the campaign brings the brand’s legacy to life, showing how, while life continues to change, Oak Farms remains rooted in Texas families, communities, and traditions.

“At Oak Farms, our connection to Texas is part of the brand’s foundation,” said Rebecca Heagney, vice president of marketing, DFA Dairy Brands. “With ‘Our Roots Remain,’ we wanted to create a campaign that reflects where Texas families came from, what they stand for, and the enduring relationship Oak Farms has built with Texas families over generations.”