M&M'S is partnering with Amazon MGM Studios' and its holiday movie, "Red One."

After learning the film, in fact, was not about him, M&M'S very own Red is asking movie-goers and M&M'S fans alike to help in his mission to land him and M&M'S a role in the film with special, limited time offers.

"As the most talked about candy brand in entertainment, partnering with a soon-to-be holiday classic was a natural fit for the brand," said Chief Brand Officer of Mars Wrigley, Rankin Carroll. "And considering some say our spokescandies are more recognizable than Santa, we enlisted the help of our spokescandies crew, led by our beloved Red, to spread joy, M&M'S, and colorfully fun experiences throughout the holiday season."

Aligned to the U.S. theater premiere of "Red One" on Nov. 15, M&M'S designed a first-of-its-kind jacket that is sure to sweeten any movie-going experience: the M&M'S Snack Jacket. Equipped with maximum FUN-ctionality, the limited-edition jacket includes outer pockets to hold your M&M'S, a special sleeve to dispense napkins on the go, a strap to snugly hold your popcorn bucket in place, the perfect pocket to store your movie pass and a built-in light to help find your seat. Not to mention, the jacket resembles everyone's favorite M&M'S spokescandy, Red. It turns out he found a way into the Red One movie (showings) after all.