is campaign, designed to resonate with Californians, features actor and comedian Desi Banks, who joins forces with a crew of social media influencers.
November 28, 2023
Get Real Inc. is positioned as a fictional start-up, with a mission inspired by a glass of real milk, that humorously highlights modern society’s increasing detachment from what’s real.
MilkPEP introduced OK2Milk - a comedic form of a public service announcement and spoof support organization for milk drinkers of all ages facing backlash for their love of milk, designed to highlight how ridiculous the reactions to drinking beloved classic dairy milk have become.
The video showcases Milton and McConkey going head-to-head about the benefits of dairy milk’s strength-building protein and hydration.
November 9, 2023
The Dairy Alliance is teaming up with two rivals, the University of Tennessee’s Quarterback Joe Milton and and University of Georgia Wide Receiver Ladd McConkey.
Kerrygold's campaign focuses on the role of the dinner table at a time when families are increasingly challenged for quality time spent together due to the demands of being constantly 'plugged in' or on the go.
November 6, 2023
The campaign – 'May your table always be full' – aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.
The U.S. arm of Arla, the Denmark-based dairy cooperative, is growing fast. The company has placement of its natural cheeses and cream cheese in 6,000 stores in the United States.
BelGioioso hones its marketing blend with a multichannel print, digital and television campaign. Crave Brothers gains public relations buzz with a TV feature and state fair honors.
BelGioioso Cheese’s marketing campaign spanned magazine, television, and digital and social media advertising. Crave Brothers Farmstead Cheese was profiled on a popular TV show and won state fair honors.
MilkPEP’s new Milk It! Campaign meets children where they play (on YouTube, cable TV and at grassroots events) and to support them as they make daily decisions about what to drink. The goal: build lifelong milk drinkers.
Thompson has an 'authentic' relationship with chocolate milk, having drunk it since childhood.
February 13, 2017
Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk campaign by the Milk Processor Education Program, the checkoff program better known as MilkPEP.
MilkPEP’s partnership with the United States Olympic Committee provides a national platform to build consumer relevance and trust in milk while supporting Team USA athletes.
Here’s why milk brands should use the Team USA logo on their packaging and marketing materials: it increase brand perception and engagement, writes MilkPEP CEO Julia Kadison.