LACTAID introduces Sunday Dairies campaign

LACTAID introduced Sunday Dairies. This summer-long campaign features pop-ups, weekly content, and a nationwide sweepstake that puts LACTAID Ice Cream at the center of the Sunday moment.
"We saw how much the conversation around the Sunday scaries continues to resonate, especially during the summer when people want to hold onto the weekend just a little longer," said Anne Cashman, head of commercial, US Digestive Health at Kenvue. "LACTAID Sunday Dairies is about turning that Sunday feeling into something more joyful — helping dairy sensitive ice cream lovers enjoy real dairy ice cream as part of the rituals and moments they genuinely look forward to."
For years, television personality and model Ciara Miller spent her Sundays leaving the Hamptons and heading back to New York City — mentally preparing for the busy week ahead while trying to savor the last moments of the weekend. That all-too-relatable experience of Sunday stress is why Miller is teaming up with LACTAID to help ice cream lovers ditch the Sunday scaries for LACTAID Sunday Dairies and turn Sundays into something worth celebrating. As a long-time LACTAID fan who is dairy sensitive herself, Miller knows that when life feels busy or complicated, enjoying your favorite ice cream should be easy. Together, Ciara and LACTAID are creating content, experiences and moments of indulgence designed to help ice cream lovers slow down, savor the weekend and enjoy real dairy ice cream, just without the lactose.
"I know how fast the Sunday scaries can creep in. For me, it's always when I'm heading back to the city and starting to stress about the week," said Miller, "Summer Sundays are all about slowing down, indulging a bit, and soaking up every minute of the weekend. I am obsessed with LACTAID Ice Cream, especially the Chocolate Chip Cookie Dough flavor, because I get that rich, creamy dairy taste I crave without the discomfort. I'm so here for LACTAID Sunday Dairies — it's the perfect way to ditch the Scaries and actually look forward to Sundays again."
This summer, LACTAID Sunday Dairies is delivering even more ways to indulge all season long — from free LACTAID Ice Cream pop-ups in New York City and Los Angeles to a nationwide sweepstake offering the chance to win a year's supply of LACTAID Ice Cream.
LACTAID Sunday Dairies ice cream carts will serve free scoops of fan-favorite LACTAID Ice Cream flavors, including LACTAID Lactose-Free Vanilla Ice Cream, LACTAID Lactose-Free Cookies & Cream Ice Cream and the new, limited-edition LACTAID Lactose-Free Cherry Fudge Chip Ice Cream, giving ice cream lovers the chance to experience 100% real milk and cream, just without the lactose.
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