Dairy Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Dairy Foods logo
  • NEWS
    • DAIRY REGULATIONS
  • PRODUCTS
    • New Products
    • Butter
    • Cheese
    • Cultured Dairy
    • Frozen Desserts
    • Ice Cream/Novelties
    • Milk
    • Non-Dairy Beverages
    • Sales Data
    • Whey, Milk Powder
    • Dairy Alternatives
  • INGREDIENTS
    • Cocoa
    • Colors/Flavors
    • Cultures/Enzymes
    • Fiber
    • Gums, Stabilizers, and Texturants
    • Inclusions
    • Omegas/Lipids
    • Prebiotics
    • Probiotics
    • Sweeteners
    • Other
  • OPERATIONS
    • SUSTAINABILITY
    • Equipment
    • Processing
    • Packaging
    • Food Safety & Sanitation
    • Membrane Technology
  • MEDIA
    • Dairy Foods TV
    • Podcasts
    • Webinars
  • DIRECTORIES
    • Buyers Guide
    • Dairy Plants USA
  • MEMBRANE FORUM
  • MORE
    • Associations
    • Dairy Foods' News & Views Newsletter
    • Blogs
    • Case Studies
    • Classifieds
    • Custom Content & Marketing Services
    • Dairy Foods Store
    • Market Research
    • Supplier Spotlights
    • Tradeshows and Events
    • Strategy Guides
  • AWARDS
    • Dairy Plant of the Year Award
    • Breakthrough Award
    • Dairy Processor of the Year
  • EMAGAZINE
    • eMagazines
    • Archive Issues
    • Contact
    • Advertise
    • SIGN UP!
    • Columnists
    • Dairy 100
    • State of the Industry Report
    Dairy Processor NewsIce Cream/Novelties

    LACTAID introduces Sunday Dairies campaign

    LACTAID introduces new campaign
    Courtesy of Kenvue
    June 1, 2026

    LACTAID introduced Sunday Dairies. This summer-long campaign features pop-ups, weekly content, and a nationwide sweepstake that puts LACTAID Ice Cream at the center of the Sunday moment.

    "We saw how much the conversation around the Sunday scaries continues to resonate, especially during the summer when people want to hold onto the weekend just a little longer," said Anne Cashman, head of commercial, US Digestive Health at Kenvue. "LACTAID Sunday Dairies is about turning that Sunday feeling into something more joyful — helping dairy sensitive ice cream lovers enjoy real dairy ice cream as part of the rituals and moments they genuinely look forward to."

    For years, television personality and model Ciara Miller spent her Sundays leaving the Hamptons and heading back to New York City — mentally preparing for the busy week ahead while trying to savor the last moments of the weekend. That all-too-relatable experience of Sunday stress is why Miller is teaming up with LACTAID to help ice cream lovers ditch the Sunday scaries for LACTAID Sunday Dairies and turn Sundays into something worth celebrating. As a long-time LACTAID fan who is dairy sensitive herself, Miller knows that when life feels busy or complicated, enjoying your favorite ice cream should be easy. Together, Ciara and LACTAID are creating content, experiences and moments of indulgence designed to help ice cream lovers slow down, savor the weekend and enjoy real dairy ice cream, just without the lactose.

    "I know how fast the Sunday scaries can creep in. For me, it's always when I'm heading back to the city and starting to stress about the week," said Miller, "Summer Sundays are all about slowing down, indulging a bit, and soaking up every minute of the weekend. I am obsessed with LACTAID Ice Cream, especially the Chocolate Chip Cookie Dough flavor, because I get that rich, creamy dairy taste I crave without the discomfort. I'm so here for LACTAID Sunday Dairies — it's the perfect way to ditch the Scaries and actually look forward to Sundays again."

    This summer, LACTAID Sunday Dairies is delivering even more ways to indulge all season long — from free LACTAID Ice Cream pop-ups in New York City and Los Angeles to a nationwide sweepstake offering the chance to win a year's supply of LACTAID Ice Cream.

    LACTAID Sunday Dairies ice cream carts will serve free scoops of fan-favorite LACTAID Ice Cream flavors, including LACTAID Lactose-Free Vanilla Ice Cream, LACTAID Lactose-Free Cookies & Cream Ice Cream and the new, limited-edition LACTAID Lactose-Free Cherry Fudge Chip Ice Cream, giving ice cream lovers the chance to experience 100% real milk and cream, just without the lactose.

    KEYWORDS: advertising and marketing of dairy foods lactose-free lactose-free dairy products

    Share This Story

    Looking for a reprint of this article?
    From high-res PDFs to custom plaques, order your copy today!

    Recommended Content

    JOIN TODAY
    to unlock your recommendations.

    Already have an account? Sign In

    • Lifeway Organic Kefir in different flavors inside a refrigerated grocery shelf.

      Dairy Foods names Lifeway Foods 2025 Processor of the Year

      Lifeway Foods donates $10,000 to wildfire victims,...
      Dairy Processor News
      By: Brian Berk
    • Two female farmers are standing in a field, holding a large milk canister, looking at several cows at dairy farm.

      Honoring Women Leaders Shaping the Dairy Industry

      For the fourth consecutive year, Dairy Foods is proud to...
      Dairy Foods & Beverages
      By: Barbara Harfmann
    • Main feature for State of the Industry with dairy products album cover with a gradient circular--patterned backgorund.

      2025 State of the Dairy Industry

      Welcome to the 2025 State of the Industry report. For...
      Ingredients for Dairy Processors
    Manage My Account
    • eMagazine Subscription
    • Dairy Foods News & Views Newsletter
    • Online Registration
    • Manage My Preferences
    • Subscription Customer Service
    • Connect with Dairy Foods

    More Videos

    Popular Stories

    Close up of man adding Greek yogurt while preparing healthy smoothie in the kitchen.

    An expert guide to dairy and GLP-1 receptor agonists

    Grilling foods

    Dairy’s Enduring Moment: Why Resilience and Renewal Define Today’s Dairy Story

    Idaho Milk Products hosts ribbon cutting

    Idaho Milk Products hosts ribbon cutting for new facility

    Nominate your product for the 2026 Dairy Foods Product of the Year!

    Events

    July 8, 2026

    Membrane Purification Enables Clean Beauty Actives

    The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

    July 8, 2026

    Advancements in RO for Dairy Processing

    Reverse osmosis (RO) membranes are well established in dairy processing but continue to evolve to improve performance, reduce energy use, and increase operational longevity. 

    View All Submit An Event

    Products

    Probiotic Ice Cream: Science and Technology

    Probiotic Ice Cream: Science and Technology

    See More Products

    Outlook Report: Women in Dairy

    Related Articles

    • Kerrygold introduces ad campaign

      Kerrygold introduces new ad campaign

      See More
    • friendship dairies

      Friendship Dairies embarks on comedic campaign for cottage cheese

      See More
    • IMG_1338.jpg

      California Milk Processor Board introduces "Get Real Inc." marketing campaign

      See More

    Related Products

    See More Products
    • Making Artisan Gelato

    • icecream.gif

      Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    • download.jpg

      Probiotic Ice Cream: Science and Technology

    See More Products

    Related Directories

    • California Dairies Inc.

      Established in 1999, California Dairies, Inc. (CDI) is a milk marketing and processing cooperative co-owned by nearly 400 dairy farming families. Our independent, family-owned member dairies are located throughout California’s rural landscape from San Diego County in the south to Sacramento County in the north. With 100 percent of our member dairies located within 100 miles of a CDI manufacturing facility or customer creamery, our member-owners’ fresh, raw milk is transformed into a variety of high-quality dairy products within 24 hours of arrival. As a leading manufacturer of butter, milk powder, nutritional milk powder and fluid milk products, we only use high-quality, simple ingredients in our products. At CDI, we believe that we are stronger together: on-farm and at the processing facility. Through the partnership with our member-owners, we work concertedly to ensure the production of safe, healthy and nutritious milk and dairy products for our customers and consumers.
    • California Dairies Inc. (Tipton)

      Established in 1999, California Dairies, Inc. (CDI) is a milk marketing and processing cooperative co-owned by nearly 400 dairy farming families. Our independent, family-owned member dairies are located throughout California’s rural landscape from San Diego County in the south to Sacramento County in the north. With 100 percent of our member dairies located within 100 miles of a CDI manufacturing facility or customer creamery, our member-owners’ fresh, raw milk is transformed into a variety of high-quality dairy products within 24 hours of arrival. As a leading manufacturer of butter, milk powder, nutritional milk powder and fluid milk products, we only use high-quality, simple ingredients in our products. At CDI, we believe that we are stronger together: on-farm and at the processing facility. Through the partnership with our member-owners, we work concertedly to ensure the production of safe, healthy and nutritious milk and dairy products for our customers and consumers.
    • California Dairies Inc. (Visalia)

      Established in 1999, California Dairies, Inc. (CDI) is a milk marketing and processing cooperative co-owned by nearly 400 dairy farming families. Our independent, family-owned member dairies are located throughout California’s rural landscape from San Diego County in the south to Sacramento County in the north. With 100 percent of our member dairies located within 100 miles of a CDI manufacturing facility or customer creamery, our member-owners’ fresh, raw milk is transformed into a variety of high-quality dairy products within 24 hours of arrival. As a leading manufacturer of butter, milk powder, nutritional milk powder and fluid milk products, we only use high-quality, simple ingredients in our products. At CDI, we believe that we are stronger together: on-farm and at the processing facility. Through the partnership with our member-owners, we work concertedly to ensure the production of safe, healthy and nutritious milk and dairy products for our customers and consumers.
    ×

    Stay ahead of the curve. Unlock a dose of cutting-edge insights.

    Receive our premium content directly to your inbox.

    SIGN-UP TODAY
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • Newsletter
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Reprints
      • Market Research
      • List Rental
      • Survey/Respondent Access
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • YouTube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

    Design, CMS, Hosting & Web Development :: ePublishing