RITZ to air Super Bowl ad
RITZ will return to the Big Game on Feb. 8, 2026, with a 30-second advertisement airing during the third quarter. This will mark the third consecutive year that a Mondelēz International snack brand will make an ad-break appearance.
The RITZ Brand made its first run at the Big Game in February 2025, debuting a vibrant spot that introduced the RITZ Salty Club. The ad celebrated one of RITZ Crackers' most iconic traits— its signature salty bite— set against the aptly chosen backdrop of the Salt Flats in Utah. In 2026, the brand is once again raising the stakes, turning up the flavor and buzz with a refreshed creative direction.
"For over 90 years, the RITZ Brand has brought connection to family tables," said Steven Saenen, category president, Savory Snacking. "Although we're immensely proud of this legacy, we're equally committed to delivering on cultural impact and relevancy for this iconic brand. Returning to the world's biggest advertising stage allows us to make a bold statement in this moment. We introduced the world to the RITZ Salty Club in 2025 and, in 2026, our salty Big Game commercial will reinforce our commitment to delivering impactful, game-changing experiences fans have come to expect from the RITZ Brand."
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