Energy beverages had a rough year in 2012. The trouble started that April, when Illinois Senator Richard Durbin petitioned FDA to "take regulatory action and to address the rising health concerns around energy drinks."
Research and technology investments have enabled the U.S. dairy industry to launch a variety of high-value protein ingredients, including whey protein concentrates (WPC) ranging from 34-90% protein and whey protein isolate (WPI), which is more than 90% protein.
The label "superfruit" has been used to describe any fruit with high nutrient levels. Superfruits come in every color of the rainbow, but those with red, blue or purple hues from the presence of anthocyanins generally boast superior antioxidant power.
It is not hard to imagine a consumer reaching past a bloated yogurt package with a look of disgust. Now imagine him or her reaching past that yeast-spoiled cup for a pristine package of the adjacent yogurt brand, turning it over and then exclaiming, in equal disgust, "Sorbate, I’m not eating that!" The yogurt goes back on the shelf, and the consumer walks away from the cultured dairy aisle.