Like Ponce de León searching for the Fountain of Youth, food manufacturers are always on the hunt for the next superfruit. While there is no exact definition of a superfruit, any fruit with a high antioxidant content, and thus potential to stave off the effects of aging, is a ripe candidate.

At 13, my grandson is starting to lift weights to build strength and be more competitive in sports. At 40-plus, my son continues to lift weights to keep his weight in check. And at 60-plus, I lift lighter weights and do yoga to keep my muscles strong and flexible. And each of us has a favorite protein supplement.

Ethically produced can mean different things for different food categories. For chocolate, it might be fair trade; for eggs, cage-free. But what does it mean for dairy?

Dairy foods are ideal components of a sensible weight management plan, but added sugars can sabotage the healthy aspects of those foods.

Probiotics are most widely recognized for their ability to boost immune function, aid digestion, keep harmful microorganisms in check and aid in nutrient absorption.

Americans are infatuated with protein. Various surveys show that it's one of the top components consumers want to increase in their diet.

What kind of milk is best for the body and the planet is a topic of much debate. Organic dairy products provide higher levels of certain fatty acids, and the organic label ensures freedom from synthetic fertilizers, pesticides and GMOs in the feedstuffs.

I recently received an email with the subject line: "A well-balanced diet consists of a taco in each hand … on the beach (can’t forget that vitamin D)." The line was memorable and highlighted the fact that modern consumers have some novel ideas about what constitutes a healthy diet.

The Hartman Group's "Health + Wellness 2019" study revealed that 60% of consumers are seeking to increase protein in their diet.

Consumer awareness of the health benefits of probiotics continues to grow. And more consumers are abandoning probiotic supplements and looking for real food carriers.