By consuming snacks, consumers are meeting a wide range of personal needs ranging from indulgence and comfort to nutritional benefits and emotional considerations. Innovating with dairy ingredients plays an increasing role in this trend.
When guided by science, many options are available to achieve a healthy diet. While eating both animal- and plant-based foods is important for consumers to achieve a balanced diet that is both tasty and easy to enjoy, protein quality is an important factor to consider.
As a global leader in sustainability, the U.S. dairy community has a long-standing commitment to healthy people, a healthy planet and healthy communities. This commitment is also one held by the global dairy sector, which helps create resilient and sustainable food systems to ensure high-quality nutrition for people around the world.
Consumer demand for protein has been driving global new product development since long before the COVID-19 pandemic, and with an increased focus on healthy eating, it likely will continue to gain strength in the future.
Dairy foods, including dry dairy ingredients, provide one-fifth of the total daily protein intake for the average American. Amidst a crowded protein market, demand for dairy proteins continues to grow.
The global health and wellness trend provides a great opportunity to showcase the benefits dairy foods and ingredients provide to people of all ages, around the world. Beyond essential nutrient delivery, dairy foods are naturally high in protein and can play an important role in positive health outcomes.
Research and technology investments have enabled the U.S. dairy industry to launch a variety of high-value protein ingredients, including whey protein concentrates (WPC) ranging from 34-90% protein and whey protein isolate (WPI), which is more than 90% protein.
Like most other food and beverage sectors, the bakery industry is adjusting to reflect the increased interest in clean eating. Bakers are finding ways to develop more nutritious sweet and savory treats by revisiting traditional recipes and using simpler ingredients.