Each flavor is made with premium dairy ingredients and no artificial colors or flavors, staying true to Oberweis’ long-standing commitment to quality, taste, and real dairy. The new high-protein ice cream from Oberweis is the ultimate earned indulgence, which is pure enough to trust for your goals, but delightfully rich enough to crave for dessert, the company said.

"Everyone's looking for more protein these days, but we weren't willing to compromise on what makes Oberweis ice cream special to chase a trend. If it wasn’t real super premium ice cream, we were not going to put our name on it," said Renato DePaolis, CEO of Oberweis. "Our new High Protein Ice Cream isn't a trade-off. It's real ice cream that tastes the way ice cream should, with protein built right in. It's simply another easy, delicious way for families to work a little more protein into their day, without giving up the treat they love."

In support of the new launch, Oberweis will host exclusive tasting events throughout the summer at their scoop shops, pop-ups at local gyms, and other community locations. Oberweis’ High Protein Ice Cream will be available beginning on National Ice Cream Day on July 19 at scoop shops, for home delivery, and at select local grocery stores.