Milk

RSS

Fluid milk outperformed its main rival, plant-based beverages, in 2025. While fluid milk sales remained steady, plant-based drink sales fell 6% YoY to 358.4 million gallons. The Whole Milk for Healthy Kids Act seeks to boost milk sales in schools, highlighting traditional milk's nutritional benefits amid competition.

Organic Valley Protein Plus Ultra-Filtered Milk is available in whole, 2%, and skim varieties. Organic Valley Protein Plus Ultra-Filtered Milk is rolling out on store shelves this month at retailers including Target, Publix, Harris Teeter, Sprouts, and Whole Foods Markets.

The new DGA emphasizes the need for 1.2-1.6 grams of high-quality protein per kilogram of body weight daily, nearly doubling past recommendations. It advises including a variety of protein sources from both animals and plants, while dairy remains a valuable nutritional option for all ages.

Transformative changes are underway for the dairy industry in 2026, with new Dietary Guidelines promoting whole dairy products and the Whole Milk for Healthy Kids Act enabling diverse milk options in schools. These developments mark a "platinum era" for dairy, enhancing health and consumer choice.

Better-for-you lifestyle brand Nurri announced that its protein shakes are officially available at Target and Target.com.

Cindy Cooper, assistant director of Health and Wellness for Atlanta-based The Dairy Alliance, joins Dairy Foods for Episode 62 of the “Let’s Talk Dairy” podcast.

The new milk boxes are also lactose free, deliver 8g of protein per serving and are shelf stable, making them perfect to enjoy at home or on-the-go, no refrigeration needed.

Explore & More: The Ralph C. Wilson Children’s Museum in upstate New York unveiled its “Moo-ve The Milk” exhibit presented by UNC Dairy and Milk For Health, providing families a fun and interactive look into the world of dairy farming.

The new product as well as Winder's other products are available to purchase online on Instacart or in-store at all Utah Smith's locations and Associated Food Stores locations, including Harmon's, Macey's, Fresh Market, Dick's, Lee's, Dan's, and other independently owned Associated Food Stores.

Milk consumption appears to be rebounding, with the Dairy Milk category seeing a 3% increase in dollar sales to $17.7 billion. Similarly, the Refrigerated White Dairy Milk subcategory reported a 3% rise to $15.8 billion. While unit sales remained flat, this growth in revenue suggests a renewed consumer interest in milk.