Winder Farms debuts chocolate milk
Courtesy of Winder Farms
Winder Farms, recently acquired back into the Winder family, has launched a new chocolate milk product hearkening back to its roots of a richer, fuller version of its chocolate milk.
"We want to focus on products that made Winder the premier brand in the first place. It's important that we get these products correct for our loyal customers," said Company Chairman & CEO, James Winder. "This is an early step since the recent acquisition as we build on a foundation of great products. "Winder plans to continue to build out its product line as well as recapture a portion of its past home delivery customer base with a stronger online presence and greater distribution, including new retail partnerships, to make its famous products more accessible to its past or would-be home delivery customers."
The new product as well as Winder's other products are available to purchase online on Instacart or in-store at all Utah Smith's locations and Associated Food Stores locations, including Harmon's, Macey's, Fresh Market, Dick's, Lee's, Dan's, and other independently owned Associated Food Stores.
The new Winder chocolate milk product is made with whole milk, which aligns with recent increased consumer demand for whole milk products. "We deliberately resist ultra-pasteurization as it deteriorates the quality and flavor of the product. There's a place for ultra-pasteurization but not for a local premium product," Winder said. "Most consumers notice the difference when brands start ultra-pasteurizing but don't always know what has changed. It's important to us and our loyal customers to remain true to the original quality and flavor profile of our products."
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