Nurri launched its Protein Milk Shakes, offering 30 grams of protein, 1 gram of sugar, and essential nutrients. It is packaged in 11oz cans and is available at Costco locations nationwide. 

This launch marks Nurri's entry into the milk-based beverage market, expanding its offerings to meet growing consumer demand for high-protein, low-sugar dairy options.

"Nurri's mission is make 'nurrishment' better, making 'better-for-you products even more flavorful and fun," said Adam Tollefson, director of marketing. "We're excited to kick off the brand with our low-sugar, high-protein, shakes, essentially a creamy, indulgent milkshake in a can. These shakes launch exclusively at Costco, and we plan to expand into other categories such as iced coffees and creamers, available through various retail partners."

Nurri is also lactose-free and offers essential vitamins and minerals. 100% recyclable aluminum cans ensure freshness, shelf-stability, and portability, the company stated.