Organic Valley debuted Protein Plus, a new line of ultra-filtered, pasture-raised organic milk with 50% more protein and 50% less sugar than regular milk, the company stated.

Organic Valley Protein Plus Ultra-Filtered Milk is available in whole, 2%, and skim varieties. Organic Valley Protein Plus Ultra-Filtered Milk is rolling out on store shelves this month at retailers including Target, Publix, Harris Teeter, Sprouts, and Whole Foods Markets.

"From our research, we found that consumers desired an organic option of ultra-filtered milk," said Rick Simington, chief commercial officer, Organic Valley. "Knowing this, we recognized the opportunity for our cooperative to raise the bar and expand the category by bringing Organic Valle® Protein Plus Ultra-Filtered Milk to market and deliver on this consumer need."

Organic Valley Protein Plus Ultra-Filtered Milk will be the first retail product in the U.S. to be packaged in the new Tetra Brik Aseptic 1420 Edge (48 ounce) with the LightWing 30 cap, according to Organic Valley.

"Sustainability isn't just a trend; it's how Organic Valley thinks about caring for the earth for the next generation and beyond," Simington said. "From the open pastures where our cows graze, to the packaging on store shelves, Organic Valley prioritizes animal welfare, environmental stewardship, and producing delicious organic products people can trust."

The suggested retail price for Organic Valley Protein Plus Ultra-Filtered Milk is $5.99 - $6.99.