Articles Tagged with ''advertising of dairy foods''

Kraft takes two free-standing inserts (for Jell-O pudding and FreshTake cheese-breadcrumbs-spices kits), while Dannon promotes a new Activia yogurt and Land O Lakes introduces a four-cheese Italian blend.

The most advertised cheese category, 8 ounce shredded, has a weighted average advertised price of $2.19, a 6.8% price decrease from last cycle. The average price for 8 ounce blocks, $2.20, is a 5.2% price decrease from the last cycle. 

Marketers of cheese, yogurt and pudding press their brands in the free-standing inserts for the week beginning Aug. 19. Among the brands are Yoplait, Kraft, The Laughing Cow, Babybel, Activia and Kozy Shack.

Dairy food and beverage marketers promote cultured dairy products and cheese products in this week's free-standing inserts. They tout the protein, calcium and vitamin content of their foods. Featured are Gehl Foods, Saputo, Daisy, Dannon and more.

Kroger's Turkey Hill promotes its iced tea and J&J Snack Foods features Italian ice, fruit bars and new Whole Fruit smoothies. Meanwhile, Kraft Foods takes its Fresh Take to the outdoor grill.

Dairy-related free-standing insert activity was light this week. Dairy processor Saputo offers a trial membership at Curves, while General Mills promotes its Yoplait yogurt brand.

Forget neck ties, golf shirts and power tools as Father's Day gifts. What Dad really needs is ice cream. That was the theme of dairy-related free-standing inserts for the week beginning June 10.

Forget neck ties, golf shirts and power tools as Father's Day gifts. What Dad really needs is ice cream. That was the theme of dairy-related free-standing inserts for the week beginning June 10.

Milk production peaked last week, cheese plants were busy and the dry products market showed mixed results, according to the USDA's Dairy Market News. Following is a summary of the report.