Nestle promoted its food and beverage brands in a multipage event headline "Good Food, Good Life" in the free-standing inserts for the week beginning April 29. Other dairy brands in the FSIs this week are Land O Lakes and Daisy.
There were few dairy companies and dairy mentions in the free-standing inserts for the week beginning April 22. But Stonefire Naan touts its use of buttermilk and ghee.
Dole introduces a yogurt smoothie kit and Whitewave Foods launches a nondairy fruit and protein beverage. Read more in this week's Free-standing Inserts Report.
Dairy brands announce a milk crate’s worth of new dairy products in this week’s free-standing inserts. They also promote freshness and the use of dairy foods in recipes in preparation for the upcoming Easter and Passover holidays.
MilkPEP wants athletes to make chocolate milk part of their recovery routine and encourages retailers and brands to tap into the $3.3 billion sports-drink industry with the refuel with chocolate milk message.
Hakeem Nicks of the New York Giants celebrates last night'sSuper Bowl win with a bowl of cereal and lowfat milk. He appears in a new milk mustache advertisement.