Articles Tagged with ''advertising of dairy foods''

Hiland ice cream happiness in every scoop

Marketing cool

Ice cream brands dish up summer marketing campaigns

Hiland focuses on intergenerational appeal, while Velvet Ice Cream ties into cancer research support.

July 19, 2017

Two ice cream brands create distinctive campaigns for the summer. Hiland Dairy Foods focuses on the intergenerational appeal of ice cream, while Velvet Ice Cream’s cause-marketing effort supports cancer research.

Shopping cart

Retailers pulled back on dairy ads this week

Advertisements for ice cream decline from last week, but ads for conventional yogurt increase.

May 12, 2017

Retailers are advertising ice cream this week, even though ad numbers declined 5% from last week. The national weighted average advertised price for a package of ice cream is $3.06.

Ad campaigns

Yup. It's for real. fairlife’s chocolate milk promotion has an Onion flavor

YUP! is the chocolate milk brand of Dairy Food's 2015 Processor of the Year. The milk launches in select markets in the Southeast and Northeast and will roll out nationally in 2016.

October 30, 2015

New flavored milk brand YUP! and digital media company Onion Inc. are calling on young adults to do nothing as part of their newly launched campaign.

Dairy ads

Organic Valley launches video campaign to 'Save the Bros' with its organic milk protein shake

Sarah M. Kennedy

March 3, 2015

Organic Valley’s social media campaign by Humanaut urges the people on the internet to “help put bros on path towards recovery,” with its Organic Fuel high-protein milk shake.

Milk ads

Fairlife introduces new high-protein milk with a series of racy ads

Who knew milk could be so provocative?

February 18, 2014

fairlife releases a high-protein purely nutritious milk that contains 50% more protein, calcium and 50% less sugar.

Humorous ads encourage milk before bedtime

May 15, 2013

The California Milk Processor Board launched an English-language series of television ads that encourage consumers to drink milk before bedtime.

It's what's for breakfast

5 milk processors honored in MilkPEP breakfast blitz contest

Mari Hicks of Kemps LLC boosted sales at one Hy-Vees store by 563% over the same week of the prior year.

April 25, 2013

The winners of MilkPEP's Breakfast Blitz Display Contest showcased the success of the breakfast-at-home strategy in selling more milk as well as other complimentary breakfast products, including eggs, bacon, cereal and English muffins. When milk was featured in a display alongside those other items, the retailers reported notable increases.

Get surreal

Sweet dreams are made of this. California processors say drink milk before bedtime

Those creative minds at the California Milk Processor Board have found a new usage occasion.

James Carper

March 27, 2013

A Spanish-language ad campaign from the California Milk Processor Board links positive dreams to drinking milk prior going to bed. Sounds crazy, but the spots are charming.

Free-standing inserts

Muller Quaker features its new yogurts in this week's FSIs

The dairy partnership sells conventional and Greek yogurts.

James Carper

February 20, 2013

Muller Quaker Dairy and Nestle were active with free-standing inserts for the week beginning Feb. 17.

Free-standing inserts

Butter, cheese and ice cream star in this week's free-standing inserts

Land O Lakes introduces Saute Express, a new butter product.

November 6, 2012

Land O Lakes introduces a new seasoned butter and olive oil ingredient. The headlines for its new Sauté Express products is "One Step, No Prep."

The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

Reverse osmosis (RO) membranes are well established in dairy processing but continue to evolve to improve performance, reduce energy use, and increase operational longevity.