Forget neck ties, golf shirts and power tools as Father's Day gifts. What Dad really needs is ice cream. That was the theme of dairy-related free-standing inserts for the week beginning June 10.

Baskin Robbins (a unit of Dunkin' Brands) showed an Ice Cream Float Cake under the headline "Ice Cream Cake in His Favorite Flavor" along with the reminder that June 17 is Father's Day.2012-06-10-coldstone-ss.gif

Meanwhile, Kahala Franchising's Cold Stone Creamery urged readers to "Give your dad the best this Father's Day" and pictured a Cookies & Creamery cake made with devil's food cake, Sweet Cream ice cream with Oreo cookie inclusions and white frosting. The FSI also touted the retailer's new Retro Classics line of floats and sundaes.

See  the other dairy marketers who are active this week in the Free-Standing Insert report.