"We are thrilled to partner with Van Leeuwen to deliver the joy of both real and pretend ice cream," said Lauren DeFeo Duchene, president of Melissa & Doug and executive vice president at Spin Master. "They are the cherry on top as we reimagine one of our most-loved play patterns in a way that feels fresh, playful and deliciously fun for families. This collaboration builds on Melissa & Doug's leadership in ice cream pretend play by adding the distinctive charm of Van Leeuwen's realistic flavors and scoop shop details to the joy of sharing a treat together." 

"We've spent years thinking about how to create the best possible ice cream experience, and Melissa & Doug has done the same for imaginative play," said Ben Van Leeuwen, co-founder and CEO of Van Leeuwen Ice Cream. "This partnership brings those two worlds together in a way that feels authentic to both brands. We think families are going to have a lot of fun with it."

The Melissa & Doug x Van Leeuwen collection includes: 

• Melissa & Doug x Van Leeuwen Scoop Shop Ice Cream Counter Play Set ($64.99) This 29-piece wooden ice cream counter features realistic scoop-and-stack action, pretend Van Leeuwen flavors, play money, and two coins for real-world free kids' scoops.
• Melissa & Doug x Van Leeuwen Scoop Pack Ice Cream Play Set ($12.99) A budget-friendly add-on to the Van Leeuwen Ice Cream Counter or a delightful stand-alone, this set includes a realistic ice cream tub, two pretend scoops, a wooden spoon, and a coin redeemable for a real-world free kids' scoop.  

The limited-edition Melissa & Doug x Van Leeuwen play sets will be available while supplies last at MelissaAndDoug.com, the brand's flagship store in the Westchester Mall and on Melissa & Doug's TikTok Shop.

The limited-edition flavor, Berry Good Imagination, will be available at select Van Leeuwen scoop shops in New York, New Jersey, Connecticut, and Pennsylvania.