Van Leeuwen teams with Guiness for new ice cream

Courtesy of Diageo
Guinness and Van Leeuwen have teamed up to "churn out the ultimate ice cream collab of the summer" and prove that Guinness was made for sunny days too. The launch of the "Lovely Day for a Guinness" ice cream combines Van Leeuwen's ultra-creamy ice cream with the flavor of Guinness mixed with rich chocolate chunks.
Inspired by the classic "Lovely Day for a Guinness" ads of the 1950s, the aptly named limited-edition ice cream pays homage to that same legacy while offering a new way to enjoy the brand during the summertime. The flavor is packaged in a custom carton, drawing design cues from this summer's limited-edition Guinness Draught Stout 4-pack — available now —that reimagines the historic Guinness toucan art with a modern American twist. The "Lovely Day for a Guinness" ice cream 14 oz pint captures the same eye-catching, visual nod to the warmer months.
"We're always looking for ways to bring the bold flavor of Guinness to life in new formats, offering a modern twist to a timeless classic," said Karissa Downer, director, Guinness. "This collaboration with Van Leeuwen captures the simple summer joys that sit at the heart of our "A Lovely Day" campaign – like sharing a scoop of ice cream, a pint of Guinness, and time with the people who make those moments matter. It's one more way to come together over a Guinness and enjoy your lovely days this summer."
Starting today, the "Lovely Day for a Guinness" ice cream will be available in 14 oz pints at Van Leeuwen Scoop Shops nationwide for $11.15 or online at vanleeuwenicecream.com with shipping nationwide for $12 while supplies last.
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