King's Hawaiian is celebrating the nationwide launch of its Ube Coconut Sweet Rolls with a collaboration with Van Leeuwen Ice Cream. The two brands have teamed up to debut an Ube Coconut ice cream and an exclusive Ube Coconut Ice Cream Sandwich.

At the center of the collaboration is a custom ice cream flavor developed by Van Leeuwen. Sandwiched between King's Hawaiian's newly released signature soft, fluffy Ube Coconut Sweet Rolls, the brand-new creation delivers a vibrant, multi-sensory experience that's as visually striking as it is irresistible, the companies said.

King's Hawaiian, the family-owned company founded over 75 years ago at its first bakery in Hawaii, recently launched Ube Coconut Sweet Rolls to grocery retailers nationwide on April 6. Made with real ube and coconut milk, the limited-time offering blends the brand's beloved sweet rolls recipe with ube, a purple yam known for its naturally vibrant violet hue and flavor notes reminiscent of vanilla, coconut and pistachio.

The limited-edition flavor and ice cream sandwich will be available while supplies last at select Van Leeuwen scoop shops in New York, Los Angeles and Boston, offering consumers a chance to get their hands on one of the most exciting flavor collaborations of the season.