Doritos Protein tortilla style chips hits shelves next month with 10 grams of protein per one ounce serving and will be followed by a 17 grams of protein per single serve bag later this year.

The new product is a strategic expansion for the brand into the rapidly growing protein snack category while maintaining the tasty, bold flavor and iconic crunch that has defined Doritos for generations.

Designed for fans who love Doritos but want more out of their snack, Doritos Protein is leveling-up the snacking experience with the benefit of added protein, as well as no artificial colors or flavors. The new snack launches with two flavors:

• Doritos Protein Nacho Cheese: The true classic and #1 selling Doritos flavor with bold cheesy seasoning
• Doritos Protein Sweet & Tangy BBQ: A bold experience that elevates traditional BBQ flavor with sweetness, complex spices and tanginess

"The launch of Doritos Protein marks our strategic expansion into the protein snack category.  We're elevating the bold flavor and signature snacking experience consumers expect by using novel flavor and seasoning methods. Now, each one-ounce serving delivers 10 grams of protein, and a single-serve bag with 17 grams of protein is coming later this year," said Hernán Tantardini, chief marketing officer, PepsiCo Foods U.S. "This innovation underscores PepsiCo Foods' commitment to evolving its portfolio to meet shifting consumer preferences toward foods with functional ingredients. 70% of consumers want their salty snacks to have protein- and now we are making it more accessible and seamlessly integrated into everyday snacking occasions without compromising the distinctive Doritos experience."

"Doritos is synonymous with bold flavor and iconic crunch – two attributes that our fans know and love. When we set out to create this product, we wanted to ensure we were delivering that unmistakable snacking experience, but in a new way with the added benefit of protein," said Jess Spaulding, vice president of marketing, PepsiCo Foods U.S. "As consumer desires shift, we're showing that Doritos is a brand that can evolve and expand with those desires, offering consumers the best of both worlds- delicious taste, as well as new functional ingredients." 

Doritos Protein is made with:

• Dairy-based protein (casein) as its protein source (and the first ingredient listed) – a complete dairy protein containing all nine essential amino acids
• No artificial colors or flavors
• The bold Doritos flavor and crunch consumers expect

Doritos Protein will come in two sizes: 7oz. for SRP $4.89 and 12.75oz for SRP $7.39, with additional rollout expected this year.