I Can't Believe It's Not Butter! is entering a new era with its reformulated products that are built for modern cooking, the company revealed.

The new products are creamy and NutriRich, meaning they deliver an excellent source of Vitamins A, D, E and B12 and, depending on the product, 10-20% of the recommended daily value of the essential fatty acid Omega-3 ALA in each tablespoon serving.

To mark this occasion, I Can't Believe It's Not Butter! has collaborated with Gordon Ramsay, a world-renowned chef who is known for his expectations of the highest standards in the kitchen, demonstrating that next-level culinary performance and nutrient benefits can be delivered together, without compromise.

"I don't put my name on anything unless I've used it myself and know it can perform in a real kitchen," said Ramsay. "My team and I tested the new I Can't Believe It's Not Butter! products for various uses, including in baking, sauces, and my delicious scrambled eggs, and they delivered consistently in flavor and texture. Perfect for home cooks who want great taste."

The product features:

• Chef-grade performance: Improved creaminess, consistency and versatility across everyday cooking applications – from sautéing and sauces to baking and finishing
• Certain essential nutrients with no compromise: In each one tablespoon serving, the NutriRich formulas deliver 20 percent of the recommended daily value of Vitamins A, D, E and B12 and, depending on the product, at least 10-20 percent of the recommended daily value of the essential fatty acid Omega-3 ALA
• Smarter choice: For example, I Can't Believe It's Not Butter! Original has 70 percent less saturated fat than dairy butter and Light has 80 percent less saturated fat than dairy butter, according to the company.

"This brand has always stood for challenging expectations," said Olga Osminkina-Jones, group chief marketing officer at Flora Food Group. "With our NutriRich reformulation and Gordon Ramsay's endorsement, we're proving that everyday cooking can meet next-level culinary standards without asking people to compromise on taste or nutrition."

I Can't Believe It's Not Butter!'s complete NutriRich product lineup includes:

• Original: Creamy, buttery taste with 70 percent less saturated fat than dairy butter* and an excellent source of Vitamins A, D, E, and B12 and Omega-3 ALA. Available in various sized tubs at retailers nationwide.
• Light: Is an excellent source of Vitamins A, D, E, and B12 and a good source of Omega-3 ALA with 80 percent less saturated fat and 65 percent fewer calories than dairy butter, the company said. Available in various sized tubs at retailers nationwide.
• Extra Creamy: Premium buttery blend crafted with 8% fresh cream for ultra-smooth, luxuriously thick texture. Coming soon in both a tub and sticks format at retailers nationwide.

I Can't Believe It's Not Butter! will be featured in a new television commercial and integrated into three features within Gordon Ramsay's iconic culinary universe across digital platforms and broadcasting on FOX.