Unilever reformulates its I Can't Believe It's Not Butter! product
Englewood Cliffs, N.J.-based Unilever reformulated its I Can’t Believe It’s Not Butter! product last November. The company states the spread will still have the butter taste, but with no artificial preservatives. It contains no trans-fat; no cholesterol and no partially hydrogenated vegetable oils. It’s also made with non-GMO sourced ingredients. It comes in original, light and olive oil varieties. The spread is available in major retailers nationwide for a suggested retail price of $3.09.