The Lifeway spot, designed to highlight the brand's market-leading, protein-forward and probiotic-packed drinkable kefir, will debut across Lifeway's Instagram, TikTok, and other digital platforms on Friday, February 6, bringing fresh energy and a new voice to one of the year's biggest cultural occasions.
The new products are creamy and NutriRich, meaning they deliver an excellent source of Vitamins A, D, E and B12 and, depending on the product, 10-20% of the recommended daily value of the essential fatty acid Omega-3 ALA in each tablespoon serving.
Effective January 1, 2027, as part of the transition, ADFC also plans to introduce new branding, including a new logo. Additional details regarding the new brand identity will be shared later. The updated branding reflects the cooperative’s continued evolution and its commitment to long term continuity, service, and growth.
Scott Dahl, chief creative officer at Nordeast Marketing Group, discusses dairy marketing in Episode 60 of the “Let’s Talk Dairy” podcast. He has previously worked at Betty, BBDO, and OLSON in various industries.
Graeter's Ice Cream unveiled a historic evolution that includes refined packaging, a return to the company's signature maroon color palette, and a crown icon that honors both the Queen City of Cincinnati and Graeter’s “royalty” in the world of ice cream.
Ranked as the No. 1 recruit in the 2025 class, Brandon is already inspiring fans and fellow athletes alike with his leadership, determination, and drive. As part of Milk’s Got Game, Faizon and his mom share how real dairy milk plays a role in helping him stay strong and prepare for what’s ahead, both on and off the field.
Scott Dahl is an award-winning creative leader whose work has been recognized by nearly every major industry award show, including Communication Arts, The One Show, ADDYs, Clios, and the Radio Mercury Awards.
