I Can't Believe It's Not Butter! added Extra Creamy to its NutriRich lineup.

The new Extra Creamy buttery blend is crafted with 8% fresh cream that delivers an ultra-smooth, luxuriously thick texture and a mild buttery flavor, the company said.

"With Extra Creamy, we set out to elevate the everyday. By blending fresh cream into our NutriRich recipe, we've crafted a buttery experience that provides certain key nutrients while still delivering delicious flavor. Today's home cooks deserve ingredients that perform beautifully and bring joy back to the kitchen—and the Extra Creamy products do exactly that, transforming the simple act of spreading, sautéing or stirring into something extraordinary," said Olga Osminkina-Jones, group chief marketing officer at Flora Food Group.

The new Extra Creamy products are the latest evolution in the I Can't Believe It's Not Butter! "Next Level Better" platform, building on the momentum of the brand's most recent NutriRich product line launch and continued partnership with world-renowned chef Gordon Ramsay.

According to the company, the new line offers the following.

• Made with 8% fresh cream and no hydrogenated oils for an ultra-smooth, luxuriously thick texture and flavor, similar to traditional dairy butter.
• Perfect for cooking and baking applications, while delivering 50% less saturated fat than dairy butter (Spread) and 25% less saturated fat than dairy butter (Salted Sticks).
• The NutriRich recipe for the Extra Creamy products deliver, per one tablespoon serving, 20% DV of Vitamins A, D, E, and B12, and at least 20% DV of Omega-3 ALA per serving.
• The I Can't Believe It's Not Butter! products that carry the NutriRich designation can help support a GLP-1 diet by providing certain nutrients that may be missing in a diet due to reduced food intake.
• I Can't Believe It's Not Butter! Extra Creamy Spread is Heart-Check certified by the American Heart Association.

I Can't Believe It's Not Butter! Extra Creamy Spread (13 oz) and Extra Creamy Salted Sticks (16 oz) are available now at major retailers nationwide including grocery, mass merchandisers, club, specialty and online marketplaces.